In Football Terms: The Performativity and Performance of Football Twitter

Christopher McMahon

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In Football Terms: The Performativity and Performance of Football Twitter

In: Performative Identities in Culture

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Christopher McMahon

Christopher McMahon
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Type:: Chapter

Pages:: 227–240

DOI:: https://doi.org/10.1163/9789004703858_014

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Abstract

The purpose of this work is to discuss how Football Twitter (a football fandom subculture located on the social media platform X), through a shared use of imagery and language, allows social media users to construct a sense of self based upon how much engagement their social media use generates. This is not only significant in demonstrating how football fandom has changed but also how social media platforms enable a form of identity construction via their mechanics which track and quantify engagement. I argue that when the Football Twitter user performs their identity they are making use of the quantifiable engagement mechanics provided by the social media platform, allowing them to demonstrate that the performance has been worthwhile. Performance operates under a dual meaning in relation to Football Twitter; the ideology of neoliberalism motivates the individual to optimise what they have and what they do (performativity), and the user also performs (performance) an idea of fandom that encourages the most extreme form of action.

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Performative Identities in Culture

From Literature to Social Media

Series: Textxet: Studies in Comparative Literature, Volume: 108

Cover Performative Identities in Culture

E-Book ISBN:: 9789004703858

Publisher:: Brill

Print Publication Date:: 18 Jul 2024

Subjects

Front Matter

Part 1 Spatial-Temporal Performance of Identity

Part 2 Performative Female Identity

Part 3 Performing Racial and National Identity

Part 4 Othering as Post/Performance

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In Football Terms: The Performativity and Performance of Football Twitter

Abstract

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Performative Identities in Culture

From Literature to Social Media

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