Index
‘About’ pages 196
,
199
Access to digital resources 192
,
196
,
201
,
204
Addresses to the reader see dedicatory epistles
Advertising see marketing
Affect 120 Marketing, affective
Algorithm 195
Allen, Peter R. 152
Allusions 32
,
33
,
54
Alphabet of Praiers 126
Alsop, Bernard 3
,
10
,
152
,
163
,
165 –169 171
,
173
,
176
,
184
Anger, JaneHer Protection for Women 92
Annotations 109
,
193
Anthology 11
Anxieties, social and political 148
,
151
,
169
,
173
,
178
,
179
,
181
apis 199
,
201
Arbor of Amorous Devices, The 60
Archer, Thomas 10
,
68
,
70
,
88 –103 195
Archivists 191
Armin, Robert
Two Maids of More-Clacke, The 95
,
97
,
99
Arraignment of John Selman, The 90
,
95
,
99
Ars Adulandi see First Part of The Eighth Liberall Science
Askew, Anne
Examinations of Anne Askew, The 116
,
117
,
123
Atkinson, Jo and Colin 131
Atlas of Early Printing 198
,
199
Author function 4
,
173
,
199
Authorship 12
,
54
,
55
,
115
,
116
,
121
,
123
,
130
,
169
,
200
,
208
absent authors see prefaces
attribution 157
dedicatory epistles 113
prefaces by 208
women writers 16
,
105
,
108
,
109
,
110
,
115
,
122
,
123
,
130
,
136
Bale, John 105 –109 111
,
112
,
115 –131 135
,
136
,
138
,
139
Ballads 62
,
74
,
99
,
101
,
186
,
204
Barker, Christopher 48
,
49
Barthes, Roland 14
Baxter, Richard 142
Beaufort, Margaret 133
Mirror of Gold for the Sinful Soul, The 115
Beaumont and Fletcher
Comedies and Tragedies 11
Cupid’s Revenge 53 –54
Maid’s Tragedy, The 47 –8
Philaster, or Love Lies A Bleeding 54
Beaumont, Francis 11
,
121
Bell, Maureen 197
Bentley, Gerard Eades 10
Bentley, Thomas 106
,
112
Lamps of Virginity 131
,
132
The Monument of Matrons 107
,
109
,
130 –139
Bergeron, David 54
Best-sellers 89
,
91
,
92
,
93
Best, George 27
Bible, the 66
,
67
,
71
,
74
,
77
,
78
,
81
,
109
,
110
,
117
Bill, John 87
Binding 193
foldout 79
,
85
,
86
tipped-in pages 79
,
85
Biography 165
Birke, Dorothee and Birte Christ 6
Bishop’s War 168
Blayney, Peter 4
Blount, Edward 15
,
39
,
53
Boesky, Amy 144
,
150
Boleyn, Anne 106
,
115
Book buyers 14
,
21
,
84
,
120
,
159
,
171
,
174
,
198
and brand loyalty 54
and emotions 52
and purchasing power 139
and social capital 174
and visual consumption 67
,
76
,
80
,
84
,
88
connections to print agents 1
,
2
,
7
,
40
,
42
,
48
,
55
,
65
,
68
,
73
,
159
,
198
middle-class 156
new and potential 27
,
29
,
87
returning 37
,
85
women 118
Book history 17
,
209
Book of secrets 63 –64
Bookbinder 198
Booksellers 1
,
2
,
5
,
6
,
9
,
10
,
14
,
17
,
18
,
19
,
21
,
52
,
55
,
79
,
88
,
91
,
143
,
147
,
161
,
171
,
185
,
186
,
198
,
202
,
203
,
207
Bookselling 208
Bookshops 21 –22 26
,
41
,
44
,
78
Bookstall 9
,
41
,
42
,
45
,
46
,
65
,
80
,
92
,
93
,
95
,
99
,
103
,
156
,
180
,
191
,
200
,
206
Boorstin, Daniel 19
Bourdieu, Pierre 8
,
19
,
20
,
44
,
72
,
113
,
114
,
120
Branding and rebranding 30
,
41
,
46
,
53
,
68
,
74
,
88
,
90
,
145
,
148
,
154
,
165
,
166
,
168
,
176
,
182
,
187
generic 174
,
177
Brand
as cultural icon 146
,
148
,
151
,
154
,
176
,
179
,
184
,
187
exclusivity 21
,
25
,
30
,
36
,
38
,
41
,
156
generic 174
,
177
,
179
,
182
,
188
iconic see iconic brands
identity 27
,
29
,
31
,
33
,
39
,
58
,
61
,
65
intimacy with 46 –47 55
,
57
loyalty 46
,
54
luxury 8
,
19
,
21
,
24
,
28
,
32
,
38
,
39
markers 21
,
143
,
149
,
163
,
168
,
174
,
176
,
181
,
183
,
186
new 148
,
165
print agents as 7
,
42
,
71
,
101
,
103
,
209 Utopia as brand
visual 74
,
79
,
88
Breton, Nicolas
Brittons Bower of Delights 58
Brief Discourse Concerning Printing and Printers, A 189
British Book Trade Index (bbti) 17
,
196
,
197
,
198
Brooks, Douglas 13
Budé, Jerome 153
Budweiser 148
,
151
Bullinger, Heinrich 157
Burby, Cuthbert 38
,
46
,
55
,
57
,
58
Burnet, Gilbert 169
,
171
,
172
,
184
History of the English Reformation 171
Busleiden, Jerome 152
,
161
Butter, Nathaniel 89
Bynneman, Henry 15
,
18
,
22
,
26 –29 33
,
35
,
201
Calvin Klein 46
Calvinist doctrine 181
Calvinist Instruction 86
Cancellar, James 105
,
106
,
107
,
108
,
109
,
122
,
112
,
125 –130 131
,
135
,
138
,
139
Canon formation 195
,
209
Canonical texts and canonicity 3
,
12
,
17
,
116
,
167
,
186
Capital
cultural 20
,
29
,
43
,
104
,
108
,
110
,
112
,
120
,
122
,
127
,
130
,
141
,
151
,
162
,
189
,
197
,
202
emotional 108
,
109
,
114
,
115
,
120
,
124
,
125
,
131
,
137
,
139
,
142
human 32
,
114
,
151
knowledge as 190
labor as 44
literary 171
political 135
,
169
,
172
religious 33
,
108
,
109
,
112
,
114
,
118
,
119
,
122
,
125
,
127
,
132
,
135
,
136
,
137
,
138
,
139
,
142
social 20
,
43
,
58
,
60
,
103
,
112
,
113
,
122
,
123
,
128
,
137
,
138
,
166
,
174
,
190
Catalogues 21
,
172
,
189
,
192
,
193
Catechism 70
,
142
Catholics and Catholicism 30
,
32
,
71
,
91
,
106
,
118
,
119
,
122
,
125
,
145
,
159
,
165
,
166
Cave, Terrance 11
Caxton, William 4
Cecil, William 25
,
154
,
155
,
156
,
158
,
159
,
160
Censors and Censorship 10
,
145
,
153
,
154
,
156
Charles i, King 140
,
168
Chartier, Roger 42
Chaucer, Geoffrey 79
Cheap print see Pamphlets
Chiswell, Richard 169
,
171
,
172
,
173
Civil War 146
,
168
,
176
,
179
,
181
,
182
,
186
Claeys, Gregory 186
Class mobility see Social mobility
Clerke, William 85
Clinton, Henry 48
Coffee houses 183
Coke 148
Collaboration 6
,
42
,
116
,
117
,
124
,
139
,
150
,
152
,
155
,
197
,
199
,
201
,
202
,
203
,
204
,
206
,
207
Commendatory verses see dedications
Compton, Henry 25
Conduct books and manuals 61
,
112
,
158
Consumers 148
,
149
,
151
,
154
,
155
,
156
,
158
,
169
,
18 readers, book buyers
Consumption community 19
Copie of the Quaeries, A 182
Copy 53
,
131
,
166
,
193
Copyright 1
,
5
,
7
Corantos 89
,
103 news pamphlets
Cordele, Edward 35
,
38
Cormack, Bradin 74
Cost of paper 42
,
208
Cost of printing see printing
Coteries 41
,
60
,
106
,
156
Courte of Civil Courtesie, The 59
,
62
Coverdale, Miles 73
,
157
Coverte, Robert
True and Almost Incredible report of an Englishman, A 92
Credit structures 86
,
189
,
199
,
200
,
204
,
205
,
207
Creede, Thomas 152
,
163
,
165
Cultural capital see capital
Data 189
,
193
,
197
,
202
,
207
Database of Early English Playbooks (deep) 17
,
196
,
201
,
202
,
204
Databases 17
,
190
,
194
,
196
,
197
,
198
,
202
,
204
,
206
Dataset 193
,
206
Day, John 14
,
18
,
31 –34 68
,
70 –78 88
,
89
,
103
,
195
,
201
De Grazia, Margreta 167
Deceyte of Women, to the Instruction and Ensample of All Men Yonge and Olde, The 157
Dedicatee 23
,
30
,
38
,
48
,
106
,
156
,
171
Dedicatory epistles 139
,
142
,
194
from authors 63
,
119
,
121
provided for absent authors 25
,
58
reprinted/recycled 26
,
37
to patrons 19
,
105
,
118
,
133
,
154
,
155
,
161
,
165
,
169
to the reader 35
,
37
,
39
,
63
,
128
,
139
,
132
,
140
,
156
,
157
,
158
,
159
,
160
,
162
,
166
,
167
,
172
,
183
,
191
,
199
Dekker, Thomas 9
,
50n30
Newes from Graves End 94 Middleton and Dekker
Denham, Henry 131
,
133
,
138
Devotion 106
,
120
,
125
,
128
,
139
,
140
private and public 113
,
123
,
126
,
128
,
131
,
132
,
135
,
136
,
137
Devotional literature 49
,
68
,
70 –78 79
,
105
,
110
,
117
,
138
,
157 Reading, devotional
Dewes, Gerald 2
Diagrams 15
,
66
,
67
,
71
,
72
,
79
,
80
,
81
,
84
,
85
,
86
,
103
Dialogue of Comfort Against Tribulation, A 30
Digital agents 192
,
193
,
195
,
196
,
198
,
199
,
202
,
205
,
207
Digital commodity 200
Digital humanities 199
,
201
,
202
,
203
,
204
,
205
,
207
Digital literacy 192
Digital project 189
,
192
,
196
,
201
born- 206
developers 192
,
201
,
206
directors 191
,
201
managers 190
,
200
sounds in 201
users 199
,
200
,
202
,
205
,
207
Dillon, Janette 195
Diogenes 154
,
156
,
158
Discontinuous reading 71
,
78
,
137
Disle, Henry 25
,
26
Doctrine of Prayer, The 83
Donne, John 200
Drama and dramatic literature 10
,
13
,
55
,
90
,
93
,
94
,
103
,
196
Drèze, Xavier 28
,
31
Dudley, Robert 32
,
33
Dunton, John 185
Informer’s Doom, The 143
,
183
,
184
,
186
Duodecimo 193
Early English Books Online (eebo) 17
,
192
,
193
,
194
,
195
East, Thomas 15
,
18
,
22
,
34 –39 41
,
49 –52 56
,
58
Editions 147
,
154
,
184
,
187
,
192
,
193
Editors 193
,
197
,
200
,
205
eebo-tcp 41n2
,
194
,
196
Eisenstein, Elizabeth 13
Elizabeth I, Queen 27
,
106
,
111
,
115
,
119
,
121
,
125
,
128
,
131
,
139
,
162
as role model 118
,
120
,
126
,
133
,
138
Cult of Virginity 126
,
133
Godly Meditation of the Soul 14
,
105 –142
Embodied practices 67
,
68
,
80
,
81
,
88
,
135
,
136
Encoding 68
,
193
,
197
English Broadside Ballad Archive (ebba) 17
,
204
,
205
English
history 151
identity 174
,
177
,
179
language 30
,
171
,
192
monarchy 171
politics 143
,
146
,
162
,
163
,
168
,
179
Engraving 163
,
165
,
167
,
196
Episcopalians 180
Erasmus 145
,
149
,
151
,
153
,
157
Erne, Lukas 12 –13 43
Errata 78
,
132
,
180
,
181
,
191
,
192
,
195
,
196
,
202
,
206
,
208
Error and correction 10
,
11
,
51
,
53
,
78
,
180
,
193
,
206
Ester, Queen 133
Estienne, CharlesMaison Rustique, or the Countrey Farme 87
Evenden, Elizabeth 18
Faerie Queene, The 34n53
Farmer, Alan 10
,
201
,
202
,
203
Farmer’s almanac 51
Ferrell, Lori Ann 13
Field, Richard 24 –25
Finding aids 17
,
85
,
194
First Part of The Eighth Liberall Science, The 59
Flanders, Julia 206
Flesher, Miles 41
,
42
Flower, Francis 23
Foucault, Michel 14
Fowler, John 30
Framing devices see paratexts
Franckton, John 51
,
52
Freeman, Thomas 116
Frith, Mary 97
Froben, Johan 153
Front matter see paratextsprefaces
Frontispiece 163
Frye, Susan 115
Gadd, Ian 192
Garrett, Jeffrey 194
Gascoigne, George 48
,
49
Gender 108
,
113
,
126
,
128
,
130
,
158
Genette, Gerard 6
,
17
Genre 186
,
205
,
209
Gerhardt, Ernst 118
Gibbs, Fred 191
Giles, Peter 149
,
151
,
153
,
154
,
156
,
158
,
159
,
161
,
162
,
169
,
172
,
176
gis 201
,
206
Gobé, Marc 42
,
46
,
52 –53
Godwin, Francis
The Man in the Moone 184
Goodrich, Jaime 16
Grapheus, Cornelius 153
Graphic design see visual design
Green, I.M. 72
Grey, Lady Jane 131
Gushee, Susan 42
Hackel, Heidi Brayman 109
Halpern, Richard 178
Han, Young Jee 28
,
31
Harley Davidson 148
Hatton, Christopher 26 –28
Hawkins, Richard 48
,
54
Header 198
,
200
Henry viii, King 117
,
118
,
139
,
145
,
172
Hill, William
A New Year’s Gift for Women 139
,
140
Hinks, John 13
,
197
Historical tracts 171
History of the book see book history
Holinshed’s Chronicles 131
Holland, Andrew 199
Holt, Douglas B. 147
,
148
,
151
,
165
,
166
,
167
,
169
,
179
Hooks, Adam G. 10
,
42
Humanists and humanism 145
,
150
,
153
,
155
,
156
,
158
,
160
,
162
,
165
,
186
,
187
Hutchinson, Roger
The Image of God 76
Hyperlinks 198
,
201
,
206
Iannaccone, Lawrence 110
,
136
Iconic brands 1
,
147
,
148
,
149
,
151
,
163
,
165
,
167
,
169
,
173
feeders 155
,
166
,
174
followers 155
,
158
identity myths 149
,
150
,
151
,
154
,
162
,
163
,
166
,
169
,
173
,
174
,
178
,
179
,
182
,
188
insiders 154
,
155
,
158
,
160
,
161
,
162
,
165
Imprint 1
,
21
,
29
,
48
,
67
,
132
,
191
,
208
Index 195
,
201
Indexes 68
,
71
,
72
,
75
,
78
,
103
,
132
Information literacy 202
Information Management 69
,
71
,
80
,
83
Inheritance 165
,
166
,
167
Interface 192
Investments
emotional 8
,
44
financial 15
,
41
,
45
,
53
,
58
,
86
,
120
,
131
in books 37
,
43
,
47
,
65
,
67
,
110
in one’s family 114
intellectual and metaphorical 10
,
93
,
112
,
118
,
119
,
138
,
160
religious and spiritual 110
,
132
Isaac, Peter 197
Islip, Adam 68
,
70
,
79 –88 103
Jackson, Roger 52
,
56
Jaggard, William 42
James i, King 89
Jane, Duchess of Feria 30
Jennings, Miles 29
Jhally, Sut 104
Johns, Adrian 13n35
Jones, Richard 14
,
42
,
58 –65 166
,
201
Jonson, Ben 121
Kastan, David Scott 12
Kavey, Allison 63
Kesselring, Krista 119
Key to Unknown Knowledge, The 83
Keywords 194
,
197
,
204
Kichuk, Diana 190
King of Utopia, The 175 –181 184
King, John N. 116
,
131
,
132
Kirk, Brian 202
Kline, Stephen 104
Knowledge creation 191
Labour
academic 189
,
190
and book production 2
,
68
,
208
collaborative 67
,
199
digital 17
,
190
,
191
,
192
,
202
,
205
divisions of 3
English 184
human 200
,
201
,
206
immaterial 17
,
189
,
190
,
191
,
201
,
207
intellectual 51
,
203
manual 55
,
86
,
94
,
151
,
196
paratexts as articulations of 17
precarious 203
print agents’ 6
,
7
,
15
,
19
,
22
,
24
,
26
,
28
,
29
,
36
,
41
,
44
,
45
,
47
,
48
,
49
,
50
,
51
,
52
,
53
,
54
,
61
,
65
,
73
,
75
,
78
,
84
,
103
,
149
,
187
,
200
specialised 46
transparency about 57
,
150
,
189
visible 204
Landing page 203
,
204
Latin 31
,
107
,
117
,
122
,
145
,
146
,
152
,
153
,
154
,
157
,
159
,
160
,
161
,
162
,
163
,
165
,
187
Lawbooks 79
Lawyers Light: or, a Due Direction for the Study of the Law, The 167
Lazzarato, Maurizio 191
Leak Jr., William 54
Leiss, William 104
Lerer, Seth 78
Lesser, Zachary 3
,
92
,
93
,
201
Levy, F.J. 148
Lewalski, Barbara 93
Library 109
,
166
,
167
,
189
,
201
Library of Congress 194
Licensing 70
,
154n33
,
86
Lin, Nan 44
,
46
Lineage 167
Lists, bracketed 68
,
79
,
83
Literacy 87
,
108
,
192
Literary quality 6
London
79
city life 60
,
90
,
93
,
95
,
97
,
99
,
101
,
159
paratexts about 158
printshops in 22
,
131
,
184
tradesmen 185
workers 94
,
143
,
185
Longfellow, Erica 111
Looke on Me London 94
Loyal City of Bristol, Vindicated from Amsterdamnism, or Devil’s Borough, The
Lucian 145
,
154
,
156
,
158
Lupset, Thomas 153
Mackenzie, D. F. 14
Manuel, Frank Edward and Fritzie Prigohzy 179
Manuscript 106
,
107
,
109
,
115
,
117
,
120
,
122
,
139
,
201
Map of Early Modern London 200
,
202
Maps 198
,
199
,
201
,
206
Marginalia 7
,
14
,
75
Marketing
affective 44
,
49
,
52
,
56
,
191
modern 29
,
41
,
44n11
,
46
,
68
,
112
,
187
,
208
strategies 4
,
7
,
49
,
68
,
108
,
138
,
139
,
140
,
143
,
146
,
147
,
151
,
158
,
162
,
163
,
166
,
182
,
187
,
191
,
195
,
209
theory 68
,
147
to women 112
,
139
Markets, niche 67
,
70
,
74
,
80
,
88
,
90
,
103
,
108
,
158
,
172
,
201
,
205
Markham, Gervase 56
Marlowe, Christopher 55
Doctor Faustus 195
Marotti, Arthur 26
Marriage 76
,
93
,
126
,
133
,
147
,
158
Marriot, John 40
,
41
,
57
Martens, Dirk 149
,
151
Mary i, Queen 125
,
159
Mass intellectuality 190
,
191
,
199
Material culture 204
Matijkiw, Michajlo 202
Matz, Robert 44n9
Mazzio, Carla 74
McCabe, Richard 29 –30
McKitterick, David 5
,
13
,
14
Mediation 77
,
128
,
143
,
150
,
198
Medical books 79
Melnikoff, Kirk 59
,
61
Menu 198
,
200
,
202
,
204
Metadata 192
Metaphors 32
,
121
,
177
,
178
,
179
,
180
,
181
Microfiche 193
Middleton and Dekker
Roaring Girle, The 94
,
95
,
97
,
99
Mirror of Knighthood, The 34 –39 55 –56
Mistress F.S. 113
Molenkamp, Femke 142
More, Cresacre 165
,
166
,
167
,
169
More, Thomas 143 –188
A Dialogue of Cumfort 30 –31
as martyr and traitor 145
,
154
,
159
,
165
,
166
,
171
as a model 173
Utopia 14
,
16
,
143 –188
More’s Utopia
as a genre 143
,
172
as brand 154
,
162
,
167
,
168
,
173
,
174
,
177
,
178
,
181
,
182
,
183
,
184
,
186
,
187
as marketing device 183
editions 159
,
161
,
162
,
163
,
168
,
187
generics of 174
,
178
,
179
,
181
,
183
,
188
historical contexts for 145
,
151
pamphlets about 173
,
174
,
176
,
177
,
179
,
181
,
182
,
183
,
184
,
186
,
187
,
195
paratexts 149
,
153
,
159
,
161
,
169
political contexts 151
,
186
Morris, Richard 38
Morson, Gary Saul 146
,
174
Most Learned and Fruitful Commentaries 32
,
75
Motherhood 121
,
122
Mueller, Janel 16
Multimodality 67
,
68
,
72
,
78
,
79
,
80
,
86
Murray, Kirk 199
Nashe, Thomas 55
Nationhood 36 –37 105
,
139
,
146
Navarre, Marguerite de 107
,
121
,
123
,
130
Le Miror de l’âme Pecheresse 105
,
106
,
115
Navigation 192
,
198
,
201
,
202
Needham, Robert 24
New Courtier, The 186
New World references 94
,
173
,
186
Newman, Thomas 23
News pamphlets see Pamphlets
News, domestic ban on 90
,
95
Noble Arte of Venerie or Hunting 48
Nowotny, Helga 8
,
114
Nunes, Joseph 28
,
31
Owens, Trevor 191
Pa[n]dectes of the EvangelycallLawe, The 157
Page sizes 85
Pagination 75
,
77
Paladanus, Johannes 149
,
151
Pamphlets 10
,
16
,
27
,
89
,
91
,
93
,
94
,
99
,
101
,
103
,
146
,
158
News 89
,
90
gender wars 90
,
93
Paratexts 108
,
109
,
116
,
118
,
119
,
120
,
123
,
125
,
128
,
146
,
151
,
162
,
172
,
176
,
180
,
189
,
205
authorial 95
digital 207
for expanding markets 157
,
161
humour in 55
,
56
misleading/disingenuous 43
,
57
re-contextualised 63
reprinted 47
,
54
variations across editions 64
,
78
Parenting metaphors 121
,
167
Parliament 168
,
181
,
182
Parr, Katherine 105
,
106
,
107
,
115
,
116
,
117
,
120
,
122
,
133
Lamentations of a Sinner 131
Partridge, John 63 –64
Passes Granted, by the Free-Born People of England 182
Patents 18
,
27
,
32 –33 46
,
61
,
70
,
79
,
88
,
131
,
208
Patronage 18
,
27
,
35
,
39
,
130
,
133
,
159
,
169
Pepys, Samuel 22n5
,
204
Perkins, D.N. 88
Perkins, William
Golden Chaine, A 81
,
86
Perrière, Guillaume de La
Mirror of Policy, The 83
Pettegree, Andrew 8
Phau, Ian 24
Phillips, Joshua 155
Piety 105
,
108
,
113
,
115
,
119
,
131 protestant devotion, devotional reading
Plaine Description of the Auncient Petigree of Dame Slaunder, A 113
Plato 145
Playbook 195
Pleasure 2
,
6
,
17
,
41
,
44
,
47
,
48
,
49
,
58
,
59
,
60
,
62
,
63
Plomer, Henry 26
Poetic miscellanies 60
,
62
,
195
Politics 176
,
183
,
186
,
187
Ponsonby, William 3
,
21
,
24
,
25
,
199
Popular culture 9
,
147
,
148
,
154
Popularity
authors 171
books 35 –6 52
,
93
,
109
,
112
,
125
,
130
,
133
,
141
,
148
,
151
,
153
,
162
,
166
,
173
,
174
markets 43
,
92
,
93
,
95
printers 70
,
78
Power structures 26
,
33
,
35
,
38
,
190
Powle, Thomas 36 –37
Preface 40
,
47
,
49
,
74
,
95
,
105
,
107
,
109
,
112
,
117
,
118
,
123
,
124
,
125
,
128
,
129
,
130
,
138
,
139
,
140
,
141
,
142
,
147
,
161
,
166
,
172
,
176
,
193
,
196
,
197
,
199
,
206
apologetic 51
provided for absent author 53
,
56
to the reader 133
,
136
,
161
addressed to women 139 –142
Prenderghast, Gerard 21
,
24
Presbyterians 180
,
183
Prickman, Greg 198
Print agents 196
,
198
,
200
197
agency 54
,
69
,
129
,
208
and authority 27
,
43
,
127
,
165
as editors 29 –30 122
,
153
as human resources 19
,
49
,
70
,
103
,
156
,
162
as marketers 21
as mediators 50
,
128
,
130
,
143
,
189
as readers 156
as tastemakers 5
,
7
,
18
,
26
,
39
,
41
,
49
,
58
backgrounds 27
,
31 –32 60
careers 70
,
79
,
89
,
125
,
13155
,
157
,
163
,
169
,
209
collaborators 67
,
109
,
116
,
123
,
139
,
161
competition between 22
,
42
,
51
,
60
,
93 –94
control 138
definition of 4
labour 75
,
103
,
149
,
187
persona 48
,
59
,
165
,
208
playful 39
relationship with readers 6
,
31
,
37
,
47
,
58
,
60
,
74
,
76
,
84
,
103
,
147
,
189
,
191
,
193
,
206
,
208
reputation 6
,
18
,
30
,
35
,
86
,
155
rhetorical strategies 23
,
27
,
143
Print culture 5
,
10
,
13
,
18
,
22
,
42
,
44
,
67
,
72
,
111
,
118
,
203
,
205
Print marketplace 79
,
95
,
126
,
184
Print run 193
,
205
Print shop 191
,
200
,
208
Printed Books 191
,
201
,
206
,
208
as commodities 41 43 –44 59
,
65
,
99
,
103
,
109
,
125
,
126
,
136
,
138
,
156
,
165
,
166
,
173
,
186
,
187
as investments 45
,
67
,
131
as technology 71
,
73
,
75
,
81
,
88
,
189
consistency across 67
,
85
,
103
consumption 111
,
112
,
113
costs 39
,
49
,
63
,
132
production 161
,
167
quality 26
,
29
sizes 77
,
193
vs. manuscripts 45
,
67
,
73
,
137
Printer 185
,
186
,
197
,
198
,
201
,
202
,
203
,
207
Printer’s Mark 195
Privy council 163
Profit
and pleasure 58
,
61
financial 43
,
89
,
93
,
184
,
185
ideological 46
,
59
,
112
,
127
,
136
,
166
prefaces in rejection of 57
Programmers 191
,
192
,
194
,
200
,
202
,
205
,
207
Protestant
Church 133
,
136
,
139
community 125
controversy 32
,
93
,
116
identity 138
readers 22
,
72
,
131
Reformation 8
,
68
,
70
,
91
,
108
,
111
,
131
Protocols for reading 18
,
28
,
42
,
59
,
73
,
88
,
95
,
103
,
162
,
165
,
174
,
181
,
190
,
197
,
208
Psalms 70 see Whole Book of Psalms
Ptochomouseion 78
Publishers and publishing 1 –7 9
,
11
,
12
,
16
,
17
,
18
,
19
,
28
,
30
,
36
,
42
,
43
,
52
,
55
,
121
,
128
,
141
,
202
,
203
Puckering, John 49
Purcell, Greyson 199
Putnam, George 24 –25
Quartos 130
Querelle des femmes 89
Quilligan, Maureen 108
,
126
Radcliffe, Anne 147
Ralegh, Sir Walter 126
Rare books 193
Raymond, Joad 52n34
Read, Jason 203
Readers
discerning 20
,
78
,
92
,
137
loyalty 51
middle-class and merchants 43
,
60 –61 90
,
91
,
93
,
114
,
119
,
122
,
123
,
127
,
128
,
136
,
137
,
147
,
151
,
156
,
157
,
158
,
159
,
166
,
173
,
181
bond with print agents 47
women 56
,
63 –64 105
,
108
,
109
,
113
,
114
,
115
,
118
,
119
,
120
,
124
,
125
,
128
,
130
,
135
,
137
,
139
,
140
,
141
as customers 57
,
80
,
112
aristocratic and elite 64
,
132
,
140
,
154
instruction of 60
,
66
,
74
,
75
,
83
,
84
,
88
,
121
,
145
educated 77
,
80
as editors 78
,
150
as consumers 109
,
110
,
124
,
136
,
140
,
141
,
186
passive 128
novice 195
attentive 199
browsing 2
,
9 –10 41
,
67
,
71
,
99
,
101
,
126
,
133
real and historical 22n5
,
34n53
,
55n47
,
71
,
133n99
,
208
new and returning 22n9
,
37
,
43 –44 47
,
85
,
88
,
133
,
161
Readership 139
,
151
,
178
1
,
6
,
7
,
8
,
11
,
13
,
17
,
65
,
145
,
154
,
206
reader function 43
,
45
devotional 110
,
112
,
114
,
115
,
117
,
120
,
122
,
130
,
135
,
136
,
142
Reading
positions 39
,
61
,
119
,
121
,
123
,
124
,
125
,
128
,
130
,
131
,
136
,
138
practices 66
,
67
,
68
,
75
,
119
Rebhorn, Wayne 25
Red ink 51 –52
Religion 105
,
115
,
119
,
125
,
130
,
135
,
136
,
174
,
181
,
186
Religious capital see capital
Remediation 117
,
151
,
165
,
189
,
190
,
201
Reprints 56
,
87
,
89
,
106
,
125 –126 133
,
161
,
163
,
165
,
168
Restoration 140
Rich Cabinet, The 52
Robinson, Humphrey 2
,
57
Robinson, Ralph 154
,
158
,
159
,
160
,
161
,
162
,
173
Routh, E.M. 145
,
151
Rowland, Samuel
Diogenes Lanthorne 94
Royalists 151
,
176n97
,
183n118
Saenger, Michael 13
,
39
,
121
,
180
Satire 143
,
146
,
150
,
159
,
160
,
168
,
174
,
186
,
187
Schaaber, M.A. 90
Schnell, Lisa J. 93
Schofield, John 200
Schoolhouse of Women, The 92
Schroeder, Jonathan 68 –69 83
,
88
,
95
Search boxes and search engines 198
,
201
,
206
Seditious printing 23
,
143
Selman, John see Arraignment of John Selman, The
Seres, William 131
Shakespeare, William 13
,
42
,
55
,
163
Sharpe, Kevin 111
Shell, Marc 107
,
108
Sherman, William H. 12
Sidney, Phillip 3
,
23
,
163
Singleton, Hugh 23
,
198
Skeggs, Beverly 112 –113 120
,
128
,
130
Smidt, Corwin 135
Smith, Helen 11 –13 109
Smith, Jeremy L. 3n6
,
36
Smyth, Adam 13
Snook, Edith 109
,
116
,
123
Social capital see capital
Social class 21
,
61
,
110
,
135
,
139
,
186
Social mobility 21
,
48
,
60 –62 147
,
159
Social ties 26
Solemne Joviall Disputation 47
Speght, Rachel
Mouzell for Melastomus, A 89
,
92
Spenser, Edmund 3
,
24
,
126
,
148n17
St. Paul’s Cathedral 200
Stallybrass, Peter 71
Star Chamber Decree 79f
Stationers 196 197
,
198
,
203
,
208
Stationers’ Company 27
,
79
,
89
,
157
,
198
Stationers’ Register 4
,
6
Stephens, Joshua 200
Stern, Barbara 112
,
128
Sternhold, Thomas 50
Sterry, Peter 182
Straten, Dirik Van Der 117
Straznicky, Marta 10
Stuart period 162
Subject headings 76
,
194
Summit, Jennifer 108
Supply and demand 61
,
63
,
71
,
72
,
92
Swetnam, Joseph
The Araignment of Lewd, Idle, Froward, and Unconstant Women 89
,
93
,
95
,
101
,
103
Tables of content 67
,
74
,
77
,
83
,
190
,
201
Tadlowe, George 155
,
156
,
157
,
158
,
160
Taste 2
,
5
,
8
,
9
,
15
,
16
,
20
,
22
,
23
,
24
,
44
,
65
,
72
,
137
,
157
,
209
Technology 45
,
137
,
190
,
191
,
197
,
205
,
206
Textual authority 105
,
108
,
160
Textual circulation 5
,
6
,
11
,
28
,
37
,
45
,
47
,
63
,
118
,
124
,
125
,
137
,
143
,
150
,
205
Textual malleability 107
Textual production 150
,
159
,
161
,
162
,
173
,
180
Theatre 54
,
97
Theology 172
Thomakos, Pan 202
Timberlake, Henry
True and Strange Discourse of the Travailes of Two English Pilgrimes, A 91
,
92
,
93
as advertisements 71
,
133
,
159
,
163
,
173
design of 69
,
87
,
91
,
101
,
195
visual connections across 74
,
88
,
93
,
95 –103 101
Toll, Thomas
Female Duel, The 140
,
141
Tomblin, Steve 199
Transcribers 200
Translation 105
,
111
,
119
,
120
,
126
,
131
,
133
,
153
,
155
,
156
,
158
,
159
,
160
,
166
,
169
,
171
,
172
,
179
Translator 176
,
177
,
178
Transparency 190
,
196
,
197
,
201
,
204
,
205
,
208
Travel narratives 148
,
149
,
157
,
158
,
162
Treasurie of Commodious Conceits, The 59
Triall of Bastardy, The 86
Tribble, Evelyn 192
True and Perfect Relation of the News Sent from Amsterdam, the 21 February, 1603, A 92
Typesetters and typesetting 81
,
203
Typography 69
,
81
Tyrwhit, Lady Elizabeth 131
User interface 194
,
201
,
206
User/maker relationships 192
,
207
Vaughn, Edward
Ten Introductions 66
,
80
,
81
Vele, Abraham 151
,
153
,
154
,
156
,
157
,
158
,
159
,
160
,
161
,
162
,
163
,
165
,
166
,
173
Virtual Paul’s Cross 200
,
202
Visual anchor 88
,
91
,
94
,
97
,
99
,
101
Visual consumption 68
,
71
,
76
,
103
,
104
Visual design 15
,
51 –2 67
,
68
,
80
,
83
,
91
,
95
,
117
,
171
,
198
,
205
Visualizations 199
,
201
,
204
Voss, Paul J. 18
,
30
,
31n43
Wall, John N. 200
Wall, Sarah 116
Wall, Wendy 12
,
60
Watt, Tessa 42
Web designers 191
,
192
,
201
,
202
,
208
Website 200
,
201
,
202
,
203
Webster, Richard 199
Wellspring of Wittie Conceits, The 62
Whatley, William
Redemption of Time, The 141
Whigham, Frank 25
White, Edward 26
Whitman, Larry 110
Whole Book of Psalms with their Wonted Tunes 49 –50
Wistow, Richard 63
Wolfe, John 3
,
79
Women readers see readers 56
Womock, Laurence 181
,
182
,
183
Wonderful and Most Lamentable Declaration of the Great Hurt Done and Mighty Losse Sustained by Fire, A 90
Woodcut 64
,
79
,
93
,
95
,
99
,
117
,
118
,
133
,
195
stock images in 101
,
103
Wooden, Warren W. 146
Worde, Wynkyn de 4
Zwicker, Steven 172