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Three operational models for ambidexterity in large corporations

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Sverker Alänge Department of Technology Management and Economics – STS Chalmers University of Technology SE-412 96 Gothenburg Sweden

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Annika Steiber Menlo College 1000 El Camino Real CA 94027-4301 Atherton, California USA

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This paper examines new approaches that large firms are using to become more ambidextrous—more able to “explore” and innovate for the future while they “exploit” current lines of business. It presents and compares three different models for boosting innovation by partnering with external actors: GE Appliances’ FirstBuild unit for new-product development, the Open Innovation function at Electrolux, and Lantmännen’s Greenhouse corporate accelerator program. The models are earlystage but have started generating product and business-model innovations, planting seeds of cultural change in the parent firms, and building external ecosystems with partners that range from startup companies to individual developers and makers.

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