Save

Fertilizantes Tocantins: growing in the challenging fertilizer business

In: International Food and Agribusiness Management Review
Authors:
Marcos Fava Neves Full Professor, College of Economy, Business and Accounting, University of São Paulo, Av. Alice de Moura Braghetto 691, Ribeirão Preto, São Paulo, Brazil.

Search for other papers by Marcos Fava Neves in
Current site
Google Scholar
PubMed Close
,
Lourival Carmo Monaco Neto Postdoctoral Research Associate, Agribusiness Management and Marketing, Agricultural Economics Department, Purdue University, 403 W. State Street, West Lafayette, IN 47906, USA.

Search for other papers by Lourival Carmo Monaco Neto in
Current site
Google Scholar
PubMed Close
,
Vinícius Cambaúva Associated Consultant, Markestrat Group, Av. Alice de Moura Braghetto 691, Ribeirão Preto, SP, Brazil.

Search for other papers by Vinícius Cambaúva in
Current site
Google Scholar
PubMed Close
,
Luciano Thomé e Castro International Affiliated Professor, Agricultural Economics Department, Purdue University, Av. Alice de Moura Braghetto 691, Ribeirão Preto, SP, Brazil.

Search for other papers by Luciano Thomé e Castro in
Current site
Google Scholar
PubMed Close
, and
Carlos Eduardo Lourenço Professor, Fundação Getúlio Vargas (FGV-EAESP), Business Administration Department, Avenida Nove de Julho, 2029, São Paulo, SP, Brazil.

Search for other papers by Carlos Eduardo Lourenço in
Current site
Google Scholar
PubMed Close
Online Publication Date:
10 May 2022

Fertilizantes Tocantins was founded by José Eduardo Motta in 2003, out of his desire of taking advantage of the fast-growing agricultural businesses in the northern region of Brazil. He had previous knowledge of the fertilizer sector due to his work in his father’s business for several years. After an impressive success and enormous growth rates until 2016, 50% plus one shares of the company were sold to EuroChem, a European fertilizer producer. This was part of Fertilizantes Tocantins’ strategy to achieve even greater and sustainable growth. In 2020 EuroChem bought the remaining shares of Fertilizantes Tocantins, becoming its sole controller. The company still maintains most of its operational structure and now is fueled with capital and other assets from EuroChem. The challenge ahead lies in being able to maintain the organizational culture and winning position while bringing the best of its controller’s assets to achieve the goal of being a leader in the Brazilian fertilizer market.

Title:
Fertilizantes Tocantins: growing in the challenging fertilizer business
Article Type:
Case Report
DOI:
https://doi.org/10.22434/IFAMR2021.0123
Language:
English
Pages:
531–542
Keywords:
fertilizer; agricultural inputs; agribusiness; Brazil
In:
International Food and Agribusiness Management Review
In:
Volume 25: Issue 3
Received:
23 Sep 2021
Accepted:
19 Dec 2021
Publisher:
Wageningen Academic
E-ISSN:
1559-2448
Subjects:
General, Life Sciences, Agribusiness & Rural Studies, Food & Health

Content Metrics

All Time Past 365 days Past 30 Days
Abstract Views 0 0 0
Full Text Views 462 154 11
PDF Views & Downloads 450 108 3