The reputation of horticulture â an internal view of the industry
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The reputation of an industry represents an important strategic resource and this has already been highlighted in the past for the horticulture sector. However, the heterogeneity of horticulture makes it difficult for the industry to be perceived by society. An online survey was conducted to identify the most important characteristics of horticulture and to identify the reasons for its good or bad reputation. For this purpose, 102 experts â consultants from the horticultural industry â were asked to describe horticulture and the reputation of the industry. An evaluation of the survey, based on a qualitative content analysis using inductive category formation, indicated that horticulture is primarily associated with its diverse activities and various product groups. In terms of the product groups, the focus is on food products. The reputation of the industry is rated as âslightly positiveâ on a 7-point Likert scale, with an average of 4.4.
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Supplementary Materials
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The reputation of horticulture â an internal view of the industry
In: International Food and Agribusiness Management ReviewSearch for other papers by Marike Isaak in
Current site
Google Scholar
PubMed
Search for other papers by Iris Brenneke in
Current site
Google Scholar
PubMed
Search for other papers by Wolfgang Lentz in
Current site
Google Scholar
PubMed
The reputation of an industry represents an important strategic resource and this has already been highlighted in the past for the horticulture sector. However, the heterogeneity of horticulture makes it difficult for the industry to be perceived by society. An online survey was conducted to identify the most important characteristics of horticulture and to identify the reasons for its good or bad reputation. For this purpose, 102 experts â consultants from the horticultural industry â were asked to describe horticulture and the reputation of the industry. An evaluation of the survey, based on a qualitative content analysis using inductive category formation, indicated that horticulture is primarily associated with its diverse activities and various product groups. In terms of the product groups, the focus is on food products. The reputation of the industry is rated as âslightly positiveâ on a 7-point Likert scale, with an average of 4.4.
| All Time | Past 365 days | Past 30 Days | |
|---|---|---|---|
| Abstract Views | 0 | 0 | 0 |
| Full Text Views | 340 | 87 | 14 |
| PDF Views & Downloads | 354 | 87 | 3 |
