Growth strategies for a commercial farm: the AgroPastoril Campanelli case study
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At 2017, Victor Campanelli remembered the history of his family’s business – the AgroPastoril Campanelli farm. His thoughts were back to the challenges that his father had faced, including the investments on an integrated production system that contributed to the family’s business growth. The production of cattle, sugarcane, and corn are all part of this integration system that has helped the Campanelli family to develop a successful business model. Currently, AgroPastoril Campanelli has three main production activities: beef, sugarcane, and corn. With these activities, a sustainable circle was created to guarantee more efficiency in economic, environmental and social terms. As Victor Campanelli says, ‘there is a perfect synergy between sugarcane, moisture, corn, and cattle. Not just because of the better land and labor use, but also because of the inputs economy and the productivity improvement, both in agriculture and livestock’. However, the present time requires a new investment cycle, leading the whole family to consider new market opportunities, especially regarding farmer’s new demands. What should we do and where should we invest? Should we improve efficiency or open new areas? Should we invest in new agriculture enterprises or start new business outside agricultural market? Those and other crucial questions were posed by Victor Campanelli thinking on potential growth strategies for AgroPastoril Campanelli.
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Associação Brasileira das Indústrias Exportadoras de Carnes (ABIEC). 2015. Brazilian beef exports. Available at: http://www.abiec.com.br/Exportacoes.aspx.
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D’Costa, V. 2016. IBISWorld Industry Report C1115-GL. Global sugar manufacturing. Available at: http://tinyurl.com/yadgtod6.
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Gerber, P.J., A. Mottet, C.I. Opio, A. Falcucci and F. Teillard. 2015. Environmental impacts of beef production: review of challenges and perspectives of durability. Meat Science 109: 2-12.
'Environmental impacts of beef production: review of challenges and perspectives of durability ' () 109 Meat Science : 2 -12.
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Knoll, S., C.S.S. Marques, J. Liu, F. Zhong, A.D. Padula and J.O.J. Barcellos. 2017. The Sino-Brazilian beef supply chain: mapping and risk detection. British Food Journal 119(1): 164-180.
'The Sino-Brazilian beef supply chain: mapping and risk detection ' () 119 British Food Journal : 164 -180.
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USDA Foreign Agricultural Service. 2017a. Grain: world markets and trade. Available at: http://tinyurl.com/yblk8ysm.
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USDA Foreign Agricultural Service. 2017b. Production, supply, and demand. Available at: http://tinyurl.com/zwdoyyu.
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USDA Economic Research Service. 2017c. Corn and other feed grains: trade. Available at: http://tinyurl.com/yblk8ysm.
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Growth strategies for a commercial farm: the AgroPastoril Campanelli case study
In: International Food and Agribusiness Management ReviewSearch for other papers by Roberto Fava Scare in
Current site
Google Scholar
PubMed
Search for other papers by Allan Wayne Gray in
Current site
Google Scholar
PubMed
Search for other papers by Rodrigo Lourenço Farinha in
Current site
Google Scholar
PubMed
Search for other papers by Erin Chelsea Fullerton in
Current site
Google Scholar
PubMed
Search for other papers by Marcos Fava Neves in
Current site
Google Scholar
PubMed
At 2017, Victor Campanelli remembered the history of his family’s business – the AgroPastoril Campanelli farm. His thoughts were back to the challenges that his father had faced, including the investments on an integrated production system that contributed to the family’s business growth. The production of cattle, sugarcane, and corn are all part of this integration system that has helped the Campanelli family to develop a successful business model. Currently, AgroPastoril Campanelli has three main production activities: beef, sugarcane, and corn. With these activities, a sustainable circle was created to guarantee more efficiency in economic, environmental and social terms. As Victor Campanelli says, ‘there is a perfect synergy between sugarcane, moisture, corn, and cattle. Not just because of the better land and labor use, but also because of the inputs economy and the productivity improvement, both in agriculture and livestock’. However, the present time requires a new investment cycle, leading the whole family to consider new market opportunities, especially regarding farmer’s new demands. What should we do and where should we invest? Should we improve efficiency or open new areas? Should we invest in new agriculture enterprises or start new business outside agricultural market? Those and other crucial questions were posed by Victor Campanelli thinking on potential growth strategies for AgroPastoril Campanelli.
| All Time | Past 365 days | Past 30 Days | |
|---|---|---|---|
| Abstract Views | 0 | 0 | 0 |
| Full Text Views | 529 | 353 | 16 |
| PDF Views & Downloads | 859 | 672 | 5 |
