Consumer perceptions of climate change and willingness to pay for mandatory implementation of low carbon labels: the case of South Korea
äºInternational Food and Agribusiness Management ReviewSearch for other papers by Hyeyoung Kim in
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The purpose of this study is to examine consumer values for mandatory carbon labels incorporating South Korean consumersâ perceptions about climate change using conjoint analysis. In a face-to-face consumer survey, we asked about individualsâ perceptions of the impact of climate change on their personal lives to measure its effect on consumer preference for carbon labels. The results of ordered logit and conditional logit regressions showed that a significant preference for mandatory carbon labels reflected Koreansâ level of concern about climate change. As an increasing number of consumers feel the impact of climate change, the gap of willingness to pay between voluntary and mandatory low carbon labels is significant. Also, consumer perception of the impact of climate change on their personal lives was significantly influenced by the area in which the respondentsâ lived.
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Supplementary Materials
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|---|---|---|---|
| æè¦æµè§æ¬¡æ° | 0 | 0 | 0 |
| å ¨ææµè§æ¬¡æ° | 792 | 240 | 13 |
| PDFä¸è½½æ¬¡æ° | 571 | 180 | 5 |
Consumer perceptions of climate change and willingness to pay for mandatory implementation of low carbon labels: the case of South Korea
äºInternational Food and Agribusiness Management ReviewSearch for other papers by Hyeyoung Kim in
Current site
Google Scholar
PubMed
Search for other papers by Lisa A. House in
Current site
Google Scholar
PubMed
Search for other papers by Tae-Kyun Kim in
Current site
Google Scholar
PubMed
The purpose of this study is to examine consumer values for mandatory carbon labels incorporating South Korean consumersâ perceptions about climate change using conjoint analysis. In a face-to-face consumer survey, we asked about individualsâ perceptions of the impact of climate change on their personal lives to measure its effect on consumer preference for carbon labels. The results of ordered logit and conditional logit regressions showed that a significant preference for mandatory carbon labels reflected Koreansâ level of concern about climate change. As an increasing number of consumers feel the impact of climate change, the gap of willingness to pay between voluntary and mandatory low carbon labels is significant. Also, consumer perception of the impact of climate change on their personal lives was significantly influenced by the area in which the respondentsâ lived.
| å ¨é¨æé´ | è¿å»ä¸å¹´ | è¿å»30天 | |
|---|---|---|---|
| æè¦æµè§æ¬¡æ° | 0 | 0 | 0 |
| å ¨ææµè§æ¬¡æ° | 792 | 240 | 13 |
| PDFä¸è½½æ¬¡æ° | 571 | 180 | 5 |
