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Advertising the Early Printed Book
A Census of Publishersâ and Booksellersâ Advertisements and Catalogues till 1600
Series: - Library of the Written Word, Volume: 154
- Library of the Written Word - The Handpress World, Volume: 154
Author:
Editor:
The culmination of three decades of research by one of Europeâs most renowned book historians, Advertising the Early Printed Book is the necessary first resource for scholars investigating the marketing methods of publishers and booksellers in the first 150 years of printing in the West. The Census provides bibliographical descriptions of over 250 advertisements and catalogues, some not previously recorded, some no longer extant, with transcriptions of their promotional text, references to modern editions, facsimiles, and scholarship, and whenever possible notes on the provenance and condition of surviving copies.
Christian Coppens earned his PhD from Katholieke Universiteit Leuven, served as Curator of Rare Books and Manuscripts in that universityâs Central Library, and now is Emeritus Professor in its Faculty of Arts. He is the author or co-author of over 300 publications in the fields of bibliography and book history.
J. Christopher Warner, PhD University of Washington, is professor of English at Le Moyne College in Syracuse, New York, with a book forthcoming on the career and press output of the Elizabethan printer-in-exile, John Fowler.
J. Christopher Warner, PhD University of Washington, is professor of English at Le Moyne College in Syracuse, New York, with a book forthcoming on the career and press output of the Elizabethan printer-in-exile, John Fowler.
An essential reference work for scholars, graduate students, librarians, and other specialists in the early history of book trade practices. Keywords: printing history, book trade, book marketing, book advertisements, book catalogues, incunabula, 15th century, 16th century, Germany, Switzerland, Italy, Spain, France, Netherlands, England, Schoeffer, Mentelin, Manutius, Froben, Oporinus, Estienne, Plantin.