Between Empires: Print Culture in the Philippines (1850–1950)

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Between Empires sheds light on how print culture was used to promote and build the colonial projects of Spain, the US, and Japan in the Philippines, what their means were and what failures and problems they encountered. This work intentionally overcomes partisanship by presenting three colonial projects and contrasting narratives in one single volume. On the one hand, the volume transcends the traditional scope and practice of colonial history by advocating a comprehensive study of print culture. On the other hand, it goes beyond traditional colonial book history by studying print culture beyond a Western prism. This volume offers those interested in print culture, colonialism, and the Philippines an insight into the effects happening within and emanating from print culture in relation to institutional change, state-building, and colonial control and interactions.

Contributors are: Joyce L. Arriola, Jose Eleazar R. Bersales, Glòria Cano, Karl Ian Cheng Chua, Kathleen Gutierrez, Patricia May B. Jurilla, Midori Kawashima, Randy M. Madrid, Jorge Mojarro, Benito Rial Costas, Florentino Rodao, Analyn Salvador-Amores, Vernon Totanes, and Irene Villaescusa Illán.

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Benito Rial Costas teaches Book History at the Complutense University of Madrid. His scholarly work and publications have contributed to the fields of material bibliography, the sociology of texts, and cultural history, and his interests span across book culture, bibliography, digital humanities, and typography. He has lectured in different European and American universities and research centres and is a member of the scientific committee of several international journals.

Marlon James Sales is Associate Professor of Spanish and Translation Studies at the University of the Philippines. He serves as the secretary of the Society for Early Transpacific Studies, recently incorporated in the Commonwealth of Virginia, USA, and is a member of the editorial boards of The Asian Journal of Humanities (Universiti Sains Malaysia), Perspectives: Studies in Translation Theory and Practice (Routledge), and The Journal of Literary Multilingualism (Brill).
Acknowledgments
List of Illustrations and Tables
Notes on Contributors

1 Introduction
  Entangled and Twisted Colonial Histories
 Benito Rial Costas and Marlon James Sales

2 The Publication Policy of the Universidad de Santo Tomás Printing Press in Manila (1850–1872)
 Jorge Mojarro

3 “Poor Children Deserve to Be Taught These Things as Well”: the Publication of Two Schoolbooks in the Philippines (1868)
 Benito Rial Costas

4 Sinopsis de familias y géneros de plantas leñosas de Filipinas (1883): the Art of Scientific Statecraft
 Kathleen Gutierrez

5 Post-Truth and the Yellow Press in the Philippines (1898–1903)
 Glòria Cano

6 Print Cultures during the American Colonial Period in the Philippine Cordillera, Northern Luzon, Philippines (1898–1914)
 Analyn Salvador-Amores

7 A Product in Between: the Novel in Tagalog Translation (1906–1921)
 Patricia May B. Jurilla
 8 The Interplay of Politics and Power: Filipinization as a Counter-Hegemonic Response of the Ang Makinaugalingon Newspaper to American Colonialism in Iloilo City, Philippines (1913–1941)
 Randy M. Madrid
 9 Politics and the Press: Vicente Rama and His Periodical Bag-ong Kusog in Cebu, Philippines (1915–1941)
 Jose Eleazar R. Bersales
 10 Under Three Flags: A Brief History of the Philippines and the Philippine Book Industry (1932–1951)
 Vernon Totanes
 11 The Philippines Herald during the Commonwealth
 Florentino Rodao

12 Filipino Komiks: Sequentiality, Adaptability and Political Economy
 Joyce L. Arriola
 13 Speaking my Mind: Bunkajinn in Liwayway  Karl Ian Cheng Chua

14 Early Maranao Printing in Mindanao: Maranao Books in Latin and Arabic Scripts from the 1930s to 1950s
 Midori Kawashima

15 Translators, Journalists, and Suffragists: Literary and Political Agency of Early Filipina Feminists
 Irene Villaescusa Illán

Index­ of Names and Terms
This volume is relevant for scholars interested in book history, print culture, colonialism, and the Philippines.
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