This book proposes an ethnographic approach to popular entrepreneurship based on the experience of the wageless life in Brazil. It starts from the historical premise that self-employment is at the heart of the popular way of life, whose main characteristic is the desire for autonomy. In turn, the global discourse of self-realisation carries a strong attempt at modernisation aimed at young people, but which is also capable of embarrassing older people. From the shopping streets, social entrepreneurship and Pentecostal cults, this process is giving shape to political conflicts that are redrawing the sense of community in São Paulo, the country's largest city.
Henrique Costa is a post-doctoral fellow at the University of São Paulo, holds a PhD in Social Sciences from the State University of Campinas, and was a visiting scholar at the Centre of Latin American Studies at the University of Cambridge.
Foreword
Acknowledgements
List of Maps
Introduction: In the Remains of Progress
â1âWageless Life
â2âStructure of Feelings
â3âQuestions of Approach
â4âBookâs Guide
Part 1 Ethnography 1âThe Sun Shines for Everyone: The New Peripheral Middle Class
â1âUtopia in Paraisópolis
â2âMiddle Class in the Quebrada
â3âThrough Generations
â4âPossible Goals
â5âStrugglers
â6âRecognition
â7âOnwards
2âBetween Lights and Shadows: Stories of Suffering and Religiosity
â1âGuiltless World
â2âUs and Them
â3âMistrust
â4âProsperity
â5âFamily Ties
â6âGod Willing
â7âUncertainty
â8âKnow-How
3âMirages: Utopias of Modernity in Social Entrepreneurship
â1âAnti-capitalist
â2âSocial Impact
â3âTwo Sides of the Bridge
â4âSpreading Wings
â5âPowers
â6âCompetence
â7âPeripheral Subject
Part 2 Structure of Feelings 4âReconfigurations
â1âFamily, Community and Social Classes
â2âSocial Entrepreneurship and the Classless Society
â3âFrom Precarious Labour to Popular Entrepreneurship
5âUtopia and Suffering
â1âSelf-Management and Therapeutic Narrative in Two Exemplary Cases
â2âThe Guiltless World and Its Deconstruction
âConclusion: The Moral Economy of the Brazilian Wageless Lives
âReferences
âIndex
The book is aimed primarily to social sciences scholars interested in popular economy in the Global South, ethnographical approach. it is also accessible for a larger audience, like undergraduate students.