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Beyond the Mulatta: Haunted Hybridity in Advertising will chronicle and analyze black and mixed-race women's trajectory in postcolonial visual culture history. In contemporary western advertising, there is a frequently recurring stock figure of a particular type of black woman. This figure is a of African descent, with a light to medium skin tone and a loosely curled Afro. She is an engine of middle-class aspiration and an avatar of "a better future" that is close at hand, but will never happen.
Lenore Todd, Ph.D is a lecturer at Leiden University College in the Netherlands. This is her second monograph, the first being The Figure of the Other in 9/11 Literature: If You See Something, Say Something (2017).
Acknowledgments
List of Figures
Introduction
Meet the Monsters
â1 Carefree
â2 Stereotypes
â3 Cuteness
â4 Ugly Stereotypes
â5 The Clone Collection
â6 Modern Girls
â7 Distorting Mirrors
â8 The Right Kind of Gaze
â9 Ghost in the Bottle
â10 Re-apparitions of Care
â11 Monstrous Work
â12 Female Trouble
â13 She Speaks!
1 Interrogating the Mulatta
Atlantic Currents
â1 A French Family Romance
â2 Bakerfixed
â3 The Machine of the Mulatta
â4 La Câpresse
â5 Copper Skin
â6 All the Advantages
â7 The Red Race
â8 The Average Color
â9 Mammy vs Zombie
2 Câpresse Industriel
Part of the Family
â1 Breakfast at the Worldâs Fair
â2 The Triptych
â3 Servants in a Bottle
â4 Elodie en Notâ Pays
â5 Fade to Black
3 Windward Gothic
The Woman in Madras
â1 Taming the Sublime
â2 Loitering Peasants
â3 Zombies: Disorder in the Night
â4 The Collection
â5 Serviceable Companionship
4 Dancing with Zombies on Screen
I Walked between Roles
â1 They Brought You to a Beautiful Place, Didn't They?
â2 Passing and Swing Time
â2 Vera Stark
5 Drained Pools and Cuddle Puddles
Millennial Disruption
â1 A Smiley Brand
â2 Battle of the Bodies
â3 Color Play
â4 Four Continents, Three Graces
â5 Real Clean
6 Just Act Natural
Mortgage Hour
â1 Naming, But Dodging
â2 Flickering of the Future
â3 Second Rate Empire Builders
â4 The Natural
â5 Poisonous Conduits of a New Picturesque
â6 Thinx
7 The Clone Before
Sensational Girls
â1 Colorblind
Conclusion
Slavish Imitation
Bibliography
Index
List of Figures
Introduction
Meet the Monsters
â1 Carefree
â2 Stereotypes
â3 Cuteness
â4 Ugly Stereotypes
â5 The Clone Collection
â6 Modern Girls
â7 Distorting Mirrors
â8 The Right Kind of Gaze
â9 Ghost in the Bottle
â10 Re-apparitions of Care
â11 Monstrous Work
â12 Female Trouble
â13 She Speaks!
1 Interrogating the Mulatta
Atlantic Currents
â1 A French Family Romance
â2 Bakerfixed
â3 The Machine of the Mulatta
â4 La Câpresse
â5 Copper Skin
â6 All the Advantages
â7 The Red Race
â8 The Average Color
â9 Mammy vs Zombie
2 Câpresse Industriel
Part of the Family
â1 Breakfast at the Worldâs Fair
â2 The Triptych
â3 Servants in a Bottle
â4 Elodie en Notâ Pays
â5 Fade to Black
3 Windward Gothic
The Woman in Madras
â1 Taming the Sublime
â2 Loitering Peasants
â3 Zombies: Disorder in the Night
â4 The Collection
â5 Serviceable Companionship
4 Dancing with Zombies on Screen
I Walked between Roles
â1 They Brought You to a Beautiful Place, Didn't They?
â2 Passing and Swing Time
â2 Vera Stark
5 Drained Pools and Cuddle Puddles
Millennial Disruption
â1 A Smiley Brand
â2 Battle of the Bodies
â3 Color Play
â4 Four Continents, Three Graces
â5 Real Clean
6 Just Act Natural
Mortgage Hour
â1 Naming, But Dodging
â2 Flickering of the Future
â3 Second Rate Empire Builders
â4 The Natural
â5 Poisonous Conduits of a New Picturesque
â6 Thinx
7 The Clone Before
Sensational Girls
â1 Colorblind
Conclusion
Slavish Imitation
Bibliography
Index
This book will primarily appeal to female readers, both academic and lay. It would be the most relevant to scholars of Black Sudies, Gender Studies, and Popular Culture Studies. But due to the widespread repetition of the previously unnamed âcharacter,â it is bound to gain broader attention.