Market relations are changing not only the distribution and promotion of literary works but also their content, their language, and their social and political function. This book penetrates the intricacies of literary production, circulation and reception, focusing on some of the most original and representative authors of today such as Roberto Bolaño, Gabriela Cabezón Camara, Yuri Herrera, and Irmgard Emmelhainz, among others. The book also illuminates on the âmaterialitityâ of literature and the strategies of literary marketing: festivals, book fairs, digitalization, and translation. Globalization and regional particularisms meet, then, in the symbolic territories of the literary world, and expose their dynamics and intrinsic negotiations.
Ana Gallego Cuiñas is Full Professor in the Department of Spanish and Latin American Literature and Dean of the Faculty of Philosophy and Letters of the University of Granada. With undergraduate and doctorate degrees in Hispanic Philology and an undergraduate degree in Social and Cultural Anthropology from the University of Granada, she has been a research contractor with the Ramón y Cajal Program and a visiting researcher at the University of California, Los Angeles, Princeton, Paris-Sorbonne, Buenos Aires, and Yale. Her most recent authored books are Las novelas argentinas del siglo 21: Nuevos modos de producción, circulación y recepción (2019) and Otros: Ricardo Piglia y la literatura mundial (2019). She has also published more than one hundred book chapters and articles and edited ten books on topics such as transatlantic studies, self-writing, publishing market, materialist feminism and 21st century literature. She currently directs the LETRAL project, and the "Iber-Lab" Scientific Excellence Cluster: Criticism, Languages, and Cultures in Iberoamerica.
List of Illustrations Notes on Contributors
Introduction: A Few Turns of the Kaleidoscope
âMabel Moraña
2 âEn tanto poeta, ¡zas!, novelistaâ: On Bolaño and Latin American Poetry in the World Literature System
âJorge J. Locane
3 Rejoicing Materiality: A Geological Writing by Gabriela Cabezón Cámara
âCristina Rivera Garza
4 New Media and New Technologies in Contemporary Latin American Writing
âEdmundo Paz Soldán
5 The Consecration and Repositioning of a Border Writer: The Phenomenon of the Publishing Market in the Work of Yuri Herrera
âJuan Rogelio Rosado Marrero
Part 2: Latin American Genres, Themes and Writings in a Global World
6 Latin American Crónicas: The World-Regional Circulation of a Local Genre
âJuan Poblete
7 The Archives of an Exception to Come: Literature, Cinema and the World in Irmgard Emmelhainzâs El cielo está incompleto (2017)
âIgnacio M. Sánchez Prado
8 Beyond (Cuban) Literature: Global Issues in Generation Zero
âCatalina Quesada-Gómez
9 The Digital Condition: Algorithms, Language, and Imagination in Latin American Digital Literature
âCarolina C. Gainza
Part 3: Literary Culture and Global Consumptions
10 Materialities of Literature in Latin America
âGustavo Guerrero
11 Literary Culture and Spectacle: The Boom in Literary Festivals in Latin America
âAna Gallego Cuiñas
12 Measuring the Consumption of Bibliodiversity and Foreign Literatures in Translation: Supply and Sales of Translated Books in Germany between 2007 and 2018
âMarco Thomas Bosshard
Afterword: The Latin American Writer and the Global Market
âAna Gallego Cuiñas
Index
Undergraduate and graduate students, scholars working on cultural studies, literary criticism, cultural theory, global studies, social sciences, digital humanities, cultural history, and the like. It is also a book for a general public interested in cultural developments in the XXIst-century and on Latin American literature and culture.