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From Online Platforms to Digital Monopolies
Technology, Information and Power
Series: - Studies in Critical Social Sciences, Volume: 199/10
- New Scholarship in Political Economy, Volume: 199/10
Author:
In From Online Platforms to Digital Monopolies: Technology, Information and Power Jonas C.L. Valente discusses the rise of platforms as key players in different social activities, from economy to culture and politics. These companies have a daily presence in the lives of the majority of the world population, from social interactions to digital payments and transactions. They are gaining a central role in neoliberal capitalism, shaping contemporary sociability.
The book shows how these platforms work and identifies the hidden interests behind the commercial strategies that guide the development of services offered to Internet users. It takes the specific cases of Google and Facebook and presents its historical development, illustrating how these companies turned into major players in our times.
The book shows how these platforms work and identifies the hidden interests behind the commercial strategies that guide the development of services offered to Internet users. It takes the specific cases of Google and Facebook and presents its historical development, illustrating how these companies turned into major players in our times.
Jonas C.L. Valente, Ph.D. (2019), University of Brasilia, is a communications professor and an associate researcher at Communications Policy Laboratory at Communications Faculty in University of BrasÃlia, Brazil. He has published books and papers about Internet, media regulation, digital technologies, digital rights and free speech.
Acknowledgments
List of Figures and Tables
Introduction
1âAbout Technology
â1âArtefact and Technological Systems
â2âDeveloping Artefacts and Technological Systems
â3âSociety and Technology
â4âTechnology and Society
â5âSummary: The Technological Regulation Approach
â6âValues Base to Analyse Technology under Capitalism
2âTechnology and Capitalist Development
â1âTechnology and the Economic Sphere
â2âTechnology and the PoliticalâInstitutional Sphere
â3âTechnology and the Cultural Sphere
3âInformation and Communication Technologies and Neoliberalism
â1âContext: The 1970s Crisis, Neoliberalism and ICT S
â2âTechnology and the Economic Sphere: ICT S and Their Impacts on the Economy
â3âImpacts on Labour Relations
â4âImpacts on Competition Dynamics
4âThe Technological Paradigm of Information and Communications Technologies
â1âStructural Technologies: The Internet
â2âInfrastructure: High-Speed Data Networks (Broadband)
â3âCore Input: Microprocessors
â4âCarrier Branch: Computers
â5âEmerging Technologies: Big Data, Algorithms and Artificial Intelligence
5âDigital Platforms
â1âDefinitions
â2âCharacteristics
â3âTypology of Digital Platforms
â4âProduction Process and Labour Relations
â5âCompetition on Platforms
ââ5.1âBusiness Models
ââ5.2âMarket Structure
ââ5.3âCompetitive Strategies
â6âDigital Monopolies
â7âLegislation and the Debate on Legal Regulation
6âGoogle
â1âGeneral Technological Trajectory
â2âRules
â3âOwnership, Control and Management Structure
â4âProduction Process
â5âCompetitive Performance
â6âSystem Components and Technical Resources
ââ6.1âOther Bets
â7âDissemination
â8âAppropriation
â9âRelationship with the Values Base
ââ9.1âRights Promotion and Guarantees
Damages and Violation of Rights
â10âThe Technological Systemâs Impact on Society
â11âAnalytical Overview: Google and the Fight For Online Information Control
7âFacebook
â1âGeneral Technological Trajectory
â2âRules
â3âOwnership, Control and Management Structure
â4âProduction Process
â5âCompetitive Performance
â6âSystem Components and Technical Resources
ââ6.1âPrimary Technological System: Facebook
âââ6.1.1âInformation (Newsfeed and Timeline)
âââ6.1.2âConnections (Friends, Groups, Pages and Events)
âââ6.1.3âTransactions
âââ6.1.4âPlatform
ââ6.2âSecondary Subsystems
â7âDissemination
â8âAppropriation
â9âRelationship with the Values Base
ââ9.1âRights, Promotion and Guarantees
ââ9.2âDamages and Violation of Rights
â10âThe Technological Systemâs Impact on Society
â11âAnalytical Overview: Facebook and the Fight for Online Information Control
8âFinal Considerations
References
Index
List of Figures and Tables
Introduction
1âAbout Technology
â1âArtefact and Technological Systems
â2âDeveloping Artefacts and Technological Systems
â3âSociety and Technology
â4âTechnology and Society
â5âSummary: The Technological Regulation Approach
â6âValues Base to Analyse Technology under Capitalism
2âTechnology and Capitalist Development
â1âTechnology and the Economic Sphere
â2âTechnology and the PoliticalâInstitutional Sphere
â3âTechnology and the Cultural Sphere
3âInformation and Communication Technologies and Neoliberalism
â1âContext: The 1970s Crisis, Neoliberalism and ICT S
â2âTechnology and the Economic Sphere: ICT S and Their Impacts on the Economy
â3âImpacts on Labour Relations
â4âImpacts on Competition Dynamics
4âThe Technological Paradigm of Information and Communications Technologies
â1âStructural Technologies: The Internet
â2âInfrastructure: High-Speed Data Networks (Broadband)
â3âCore Input: Microprocessors
â4âCarrier Branch: Computers
â5âEmerging Technologies: Big Data, Algorithms and Artificial Intelligence
5âDigital Platforms
â1âDefinitions
â2âCharacteristics
â3âTypology of Digital Platforms
â4âProduction Process and Labour Relations
â5âCompetition on Platforms
ââ5.1âBusiness Models
ââ5.2âMarket Structure
ââ5.3âCompetitive Strategies
â6âDigital Monopolies
â7âLegislation and the Debate on Legal Regulation
6âGoogle
â1âGeneral Technological Trajectory
â2âRules
â3âOwnership, Control and Management Structure
â4âProduction Process
â5âCompetitive Performance
â6âSystem Components and Technical Resources
ââ6.1âOther Bets
â7âDissemination
â8âAppropriation
â9âRelationship with the Values Base
ââ9.1âRights Promotion and Guarantees
Damages and Violation of Rights
â10âThe Technological Systemâs Impact on Society
â11âAnalytical Overview: Google and the Fight For Online Information Control
7âFacebook
â1âGeneral Technological Trajectory
â2âRules
â3âOwnership, Control and Management Structure
â4âProduction Process
â5âCompetitive Performance
â6âSystem Components and Technical Resources
ââ6.1âPrimary Technological System: Facebook
âââ6.1.1âInformation (Newsfeed and Timeline)
âââ6.1.2âConnections (Friends, Groups, Pages and Events)
âââ6.1.3âTransactions
âââ6.1.4âPlatform
ââ6.2âSecondary Subsystems
â7âDissemination
â8âAppropriation
â9âRelationship with the Values Base
ââ9.1âRights, Promotion and Guarantees
ââ9.2âDamages and Violation of Rights
â10âThe Technological Systemâs Impact on Society
â11âAnalytical Overview: Facebook and the Fight for Online Information Control
8âFinal Considerations
References
Index
All interested in understanding the internet, digital technologies and digital platforms.