Shopper's Paradise

Retail Stores and American Consumer Culture

Series: 

Shopper’s Paradise: Retail Stores and American Consumer Culture deals with the cultural, social and economic impact of different kinds of retail stores on American society. It has sections on some of the most important retail genres, such as Internet stores (Amazon.com), department stores (Neiman Marcus), coffee shops (Starbucks), big-box stores (Walmart, Costco) and a number of other kinds of stores such as dollar stores, malls, and farmers markets. It also has a discussion of consumer cultures. The subtext in the publication is the notion that shopping is connected with a desire to return to paradise, from which we were excluded due to Adam and Eve’s behavior in the Garden of Eden. Thus, the term “paradise” has two meanings. It is written in an accessible style and makes use of material from a variety of journalists and scholars who write about the retail industry and consumer cultures.

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Arthur Asa Berger, Ph.D. University of Minnesota (1965), is the author of more than 100 articles and 70 books on popular culture, media studies, communication, humor, and tourism. His books have been translated into nine languages. He is an inductee in the University of Iowa School of Journalism and Mass Communication Hall of Fame, had a Fulbright to Italy and was a Fulbright Senior Scholar in Argentina, Germany, and Belarus.
His recent publications include: Applied Discourse Analysis (Palgrave, 2016), Marketing and American Consumer Culture (Palgrave, 2016), Cultural Perspectives on Millennials (Palgrave, 2018), Perspectives on Everyday Life: A Cross-Disciplinary Cultural Analysis (Palgrave, 2019), and Signs in Society and Culture (Nanjing Normal University Press, 2019).

Shopper’s Paradise. Retail Stores and American Consumer Culture
 Arthur Asa Berger

Abstract
Keywords
 1 Introduction
 2 Amazon.com
 3 Department Stores
 4 Shopping Malls
 5 Supermarkets
 6 Farmers Markets
 7 Costco
 8 Dollar Stores
 9 Neiman Marcus (Formerly Neiman-Marcus)
 10 CVS (Consumer Value Store) Pharmacies
 11 Wal-Mart/Walmart
 12 Starbucks
 13 Consumer Cultures
 14 A Consumer’s Odyssey: Everyday Life’s Routines and Its Many Stores
 15 Coda
 Acknowledgments
 References
 List of Figures
This book will be of interest to the general public which might want to know more about the stores they shop in all the time. It will also be of use in academic institutions for courses on pop culture, consumer cultures, marketing, and American studies.
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