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Buying and Selling
The Business of Books in Early Modern Europe
Series: - Library of the Written Word, Volume: 72
- Library of the Written Word - The Handpress World, Volume: 72
Editor:
Buying and Selling explores the many facets of the business of books across and beyond Europe, adopting the viewpoints of printers, publishers, booksellers, and readers. Essays by twenty-five scholars from a range of disciplines seek to reconstruct the dynamics of the trade through a variety of sources. Through the combined investigation of printed output, documentary evidence, provenance research, and epistolary networks, this volume trails the evolving relationship between readers and the book trade. In the resulting picture of failure and success, balanced precariously between debt-economies, sale strategies and uncertain profit, customers stand out as the real winners.
Shanti Graheli, Ph.D. (2015), University of St Andrews, is LKAS Research Fellow in Comparative Literature and Translation at the University of Glasgow.
Figures and Tables Notes on contributors
1 How to Lose Money in the Business of Books: Commercial Strategies in the First Age of Print âAndrew Pettegree and Shanti Graheli
2 Venture Capital and Debt Economy in Early Printing Cultureâthe Case of Michael Wenssler âLucas Burkart
3 Venetian Incunabula for Florentine Bookshops (ca. 1473â1483) âLorenz Boeninger
4 Book Prices in Early Modern Europe: An Economic Perspective âJeremiah Dittmar
5 Privilege, Print and Profit: The Economy of Printing Privileges in the Seventeenth-Century Dutch Republic âMarius Buning
6 âDoubt Not to Buy This Pretie Booke/ the Price Is Not So Deareâ: The Business of Browsing in Early Modern Bookshops âPhilip Tromans
7 Printing for the Pilgrims: Krakow Seventeenth-Century Guidebooks âJustyna KiliaÅczyk-ZiÄba
8 Book Lotteries as Sale Events for Slow-Sellers: The Case of Amsterdam in the Late Eighteenth Century âDaniel Bellingradt
9 Neither Scholar Nor Printer: Luxembourg de Gabiano and Merchant-Publishing in Sixteenth-Century Lyon âJamie Cumby
10 Editing the 1543âs Thesaurus Linguae Latinae: Robert Estienneâs Dream and Nightmare âMartine Furno
11 âLarge Volumes That Are Bought by FewââPrinting and Selling Postils in Early-Modern Poland âMagdalena Komorowska
12 Buying and Selling in One Trip: Book Barter in Times of Trouble for Francesco Ciottiâs Printing and Bookselling House âDomenico Ciccarello
13 The State of Scottish Bookselling circa 1800 âVivienne Dunstan
14 Cashing in on Counterfeits: Fraud in the Reformation Print Industry âDrew Thomas
15 âMen and Book under Watchâ: the Brusselsâ Book Market in the Mid-Sixteenth Century through the Inquisitorial Archives âRenaud Adam
16 The Bookshop of Luciano Pasini, Bookseller and Publisher between Perugia and Venice in the Second Half of the Sixteenth Century âNatale Vacalebre
17 New Perspectives on the Augsburg Book Trade: Georg Willerâs Music Catalogue of 1622 âAmelie Roper
18 A Protestant Bookseller in Seventeenth-Century France: Daniel Delerpinièreâs Saumur Bookshop, 1661 âJean-Paul Pittion
19 Turning News into a Business: The Commerce of Early Newspaper Publishing âJan Hillgärtner
20 Booksellers, Newspaper Advertisements and a National Market for Print in the Seventeenth-Century Dutch Republic âArthur der Weduwen
21 âWithout Denunciation and Humiliationâ: Purchases of Books to Religious Communities in Colonial Mexico âIdalia Garcia
22 Advertising and Selling in Cromwellian Newsbooks âJason McElligott
23 Book Bitch to the Richâthe Strife and Times of the Revd. Dr. Thomas Frognall Dibdin âJohn Sibbald
24 Lost in Transaction: âDiscollectingâ Incunabula in the Nineteenth and Twentieth Centuries âFalk Eisermann
Index
1 How to Lose Money in the Business of Books: Commercial Strategies in the First Age of Print âAndrew Pettegree and Shanti Graheli
Part 1 Debt Economies and Bookselling Risks
2 Venture Capital and Debt Economy in Early Printing Cultureâthe Case of Michael Wenssler âLucas Burkart
3 Venetian Incunabula for Florentine Bookshops (ca. 1473â1483) âLorenz Boeninger
4 Book Prices in Early Modern Europe: An Economic Perspective âJeremiah Dittmar
5 Privilege, Print and Profit: The Economy of Printing Privileges in the Seventeenth-Century Dutch Republic âMarius Buning
Part 2 Day to Day Practices of Book Buying and Selling
6 âDoubt Not to Buy This Pretie Booke/ the Price Is Not So Deareâ: The Business of Browsing in Early Modern Bookshops âPhilip Tromans
7 Printing for the Pilgrims: Krakow Seventeenth-Century Guidebooks âJustyna KiliaÅczyk-ZiÄba
8 Book Lotteries as Sale Events for Slow-Sellers: The Case of Amsterdam in the Late Eighteenth Century âDaniel Bellingradt
Part 3 Selling Strategies
9 Neither Scholar Nor Printer: Luxembourg de Gabiano and Merchant-Publishing in Sixteenth-Century Lyon âJamie Cumby
10 Editing the 1543âs Thesaurus Linguae Latinae: Robert Estienneâs Dream and Nightmare âMartine Furno
11 âLarge Volumes That Are Bought by FewââPrinting and Selling Postils in Early-Modern Poland âMagdalena Komorowska
12 Buying and Selling in One Trip: Book Barter in Times of Trouble for Francesco Ciottiâs Printing and Bookselling House âDomenico Ciccarello
13 The State of Scottish Bookselling circa 1800 âVivienne Dunstan
14 Cashing in on Counterfeits: Fraud in the Reformation Print Industry âDrew Thomas
Part 4 List and Inventories
15 âMen and Book under Watchâ: the Brusselsâ Book Market in the Mid-Sixteenth Century through the Inquisitorial Archives âRenaud Adam
16 The Bookshop of Luciano Pasini, Bookseller and Publisher between Perugia and Venice in the Second Half of the Sixteenth Century âNatale Vacalebre
17 New Perspectives on the Augsburg Book Trade: Georg Willerâs Music Catalogue of 1622 âAmelie Roper
18 A Protestant Bookseller in Seventeenth-Century France: Daniel Delerpinièreâs Saumur Bookshop, 1661 âJean-Paul Pittion
Part 5 New Markets
19 Turning News into a Business: The Commerce of Early Newspaper Publishing âJan Hillgärtner
20 Booksellers, Newspaper Advertisements and a National Market for Print in the Seventeenth-Century Dutch Republic âArthur der Weduwen
21 âWithout Denunciation and Humiliationâ: Purchases of Books to Religious Communities in Colonial Mexico âIdalia Garcia
22 Advertising and Selling in Cromwellian Newsbooks âJason McElligott
Part 6 Modern Book Market
23 Book Bitch to the Richâthe Strife and Times of the Revd. Dr. Thomas Frognall Dibdin âJohn Sibbald
24 Lost in Transaction: âDiscollectingâ Incunabula in the Nineteenth and Twentieth Centuries âFalk Eisermann
Index
The volume will appeal to everyone interested in the handpress book and the dynamics of its circulation, saleability, and exchange, as well as the relationship between readers and the book trade.