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Zappavigna Michele, The Discourse of Twitter and Social Media (London: Continuum, 2012).

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 Teemu Taira, “The Category Of ‘Invented Religion’: A New Opportunity For Studying Discourses On ‘Religion’,” Culture and Religion 14/4 (2013), 3.

 Teemu Taira, “The Category Of ‘Invented Religion’: A New Opportunity For Studying Discourses On ‘Religion’,” Culture and Religion 14/4 (2013), 3.)| false
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 Titus Hjelm, “Between Satan and Harry Potter: Legitimating Wicca in Finland”, Journal of Contemporary Religion 21/1 (2006), 34.

 Titus Hjelm, “Between Satan and Harry Potter: Legitimating Wicca in Finland”, Journal of Contemporary Religion 21/1 (2006), 34.)| false
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 Carole Cusack, Invented Religions: Imagination, Fiction and Faith (Farnham: Ashgate, 2010).

 Carole Cusack, Invented Religions: Imagination, Fiction and Faith (Farnham: Ashgate, 2010).)| false
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 Christine Hine, Virtual Ethnography, (London: Sage, 2000).

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 Robert V. Kozinets, Netnography, (London: Sage, 2010).

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 Hine, Virtual Ethnography, 13.

 Hine, Virtual Ethnography, 13.)| false
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 Hine, Virtual Ethnography, 48.

 Hine, Virtual Ethnography, 48.)| false
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 Hine, Virtual Ethnography, 10.

 Hine, Virtual Ethnography, 10.)| false
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 Sarah Pink, Doing Sensory Ethnography (London: Sage, 2009).

 Sarah Pink, Doing Sensory Ethnography (London: Sage, 2009).)| false
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 Hine, Virtual Ethnography, 50.

 Hine, Virtual Ethnography, 50.)| false
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 Postill and Pink, “Social Media Ethnography”, 2.

 Postill and Pink, “Social Media Ethnography”, 2.)| false
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 Michele Zappavigna, The Discourse of Twitter and Social Media (London; New York: Continuum, 2012), 14.

 Michele Zappavigna, The Discourse of Twitter and Social Media (London; New York: Continuum, 2012), 14.)| false
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 Zappavigna, The Discourse of Twitter and Social Media, 29.

 Zappavigna, The Discourse of Twitter and Social Media, 29.)| false
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 Zappavigna, The Discourse of Twitter and Social Media, 67.

 Zappavigna, The Discourse of Twitter and Social Media, 67.)| false
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 Zappavigna, The Discourse of Twitter and Social Media, 194.

 Zappavigna, The Discourse of Twitter and Social Media, 194.)| false
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 Zappavigna, The Discourse of Twitter and Social Media, 86.

 Zappavigna, The Discourse of Twitter and Social Media, 86.)| false
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 Hugh Urban, The Church of Scientology: a History of a New Religion (Princeton, N.J.; Woodstock: Princeton University Press, 2011), 3.

 Hugh Urban, The Church of Scientology: a History of a New Religion (Princeton, N.J.; Woodstock: Princeton University Press, 2011), 3.)| false
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 Hine, Virtual Ethnography, 100.

 Hine, Virtual Ethnography, 100.)| false
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