How Can We Objectify a Study on Analytical Psychology?: The Sense of Applying Statistical Methods in Qualitative Research

Jolanta Kowal

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Chapter 16 How Can We Objectify a Study on Analytical Psychology?

The Sense of Applying Statistical Methods in Qualitative Research

In: Contemporary Influences of C. G. Jung's Thought

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Jolanta Kowal

Jolanta Kowal
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Type:: Chapter

Pages:: 318–352

DOI:: https://doi.org/10.1163/9789004336636_018

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Abstract

The methodology of classic statistics can be successfully applied to qualitative research, which creates a basis for posing hypotheses, questionnaire formulation or for the preparation of a projection (forecasting) method.

The aim of the qualitative research lies very often in the preparation of a questionnaire, which is designed as a tool for further wide- ranging research (Kowal, 2012). Chosen respondents are asked to give answers to posed questions. Respondents are supposed to answer verbally (this procedure can be recorded on a tape), in written form on a piece of paper or on a computer. They may draw a picture or choose an illustration symbolizing certain content.

This method allows us to carry out qualitative socio-economical research among consumers or sellers, as they are connected to market segmentation.

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Contemporary Influences of C. G. Jung's Thought

Series: Contemporary Psychoanalytic Studies Online, Volume: 24 and Contemporary Psychoanalytic Studies, Volume: 24

E-Book ISBN:: 9789004336636

Publisher:: Brill

Print Publication Date:: 19 Nov 2018

Subjects
- Biology
  - Psychology
- Philosophy
  - Philosophy of Mind

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Chapter 16 How Can We Objectify a Study on Analytical Psychology?

The Sense of Applying Statistical Methods in Qualitative Research

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Contemporary Influences of C. G. Jung's Thought

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