Evolutionary Scents: Lucy McRaeâs Swallowable Parfum

Laini Burton

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Evolutionary Scents: Lucy McRaeâs Swallowable Parfum

In: Cosmetic, Aesthetic, Prophetic: Beyond the Boundaries of Beauty

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Laini Burton

Laini Burton
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Type:: Chapter

Pages:: 33â42

DOI:: https://doi.org/10.1163/9781848885455_004

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As a non-visual mode of communication, body odour plays a significant role in perceptions of self-identity, the identification of others, and the social and psychological aspects of interpersonal exchange. What is more, it is a reflection of our genetic make-up, state of health and our environment. The use of perfume to mask or control body odour is a long-established practice extending from early civilisations. Sprayed on the skin, perfume is understood to stimulate mood or memory, effect cognitive performance or confidence, and even influence sexual attraction. Modern advances in manufacturing technologies however are producing a shift in methods of fragrance delivery. From conventional sprays we are moving toward microencapsulated garments and sensory fashion designs that respond to biometric measures such as heart rate or body temperature. Against this background of technological innovation in fashion and beauty practices, self-labeled âbody architectâ Lucy McRae has developed the Swallowable Parfum (2011). In its concept phase, McRaeâs Swallowable Parfum proposes users will release a unique genetic scent âsynthesized from the bodyâs natural processesâ, emitted through perspiration. Crossing the dermal threshold, Swallowable Parfum internalises what has previously been an external bodily practice. Can McRaeâs project be seen simply as an evolution of technological advances predicated on cosmetic surgical procedures that transform the body? Or does such a product have real potential to render subjects alien from their biological selves, and produce crises in relations with others? This paper will explore these possibilities, including the prospect that Swallowable Parfum could create a revised âepidermic self-awarenessâ, transcending its own difference to create a new, even if synthesised, embodied subjectivity.

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Cosmetic, Aesthetic, Prophetic: Beyond the Boundaries of Beauty

E-Book ISBN:: 9781848885455

Publisher:: Brill

Print Publication Date:: 01 Jan 2016

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- Philosophy
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- Social Sciences
  - Cultural Studies

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Evolutionary Scents: Lucy McRaeâs Swallowable Parfum

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Cosmetic, Aesthetic, Prophetic: Beyond the Boundaries of Beauty

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Evolutionary Scents: Lucy McRaeâs Swallowable Parfum