Texturing a responsible corporate identity: A comparative analysis of Appraisal in BPâs and IKEAâs 2009 corporate social reports

Matteo Fuoli

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Texturing a responsible corporate identity: A comparative analysis of Appraisal in BPâs and IKEAâs 2009 corporate social reports

äºEnglish Corpus Linguistics: Variation in Time, Space and Genre

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Matteo Fuoli

Matteo Fuoli
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Page Range:: 209â235

DOI:: https://doi.org/10.1163/9789401209403_012

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Abstract

In response to a growing public demand for corporate accountability and social responsibility, large companies are investing increasing efforts in the communication of their responsible conduct. Through corporate social reports, they voluntarily account for the social and environmental effects of their operations and document their efforts to implement sustainability principles. This paper presents a comparative analysis of BPâs and IKEAâs 2009 corporate social reports. The analysis combines Appraisal theory and corpus-linguistic methods to identify and compare patterns of evaluative language and modality in the two reports. The main goal of the analysis is to explore how, through these language resources, BP and IKEA construct their corporate identity and negotiate their relationship with their audience. The analysis reveals significant differences in the use of Appraisal resources between the two reports, which reflect broader differences in the relative emphasis the companies put on certain traits of their corporate persona.

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English Corpus Linguistics: Variation in Time, Space and Genre

Selected papers from ICAME 32

ä¸ç¼ï¼ Language and Computers, å·ï¼ 77and Language and Computers, å·ï¼ 77

Cover English Corpus Linguistics: Variation in Time, Space and Genre

ISBN:: 9789401209403

åºçç¤¾:: Brill

å°å·åºçæ¥æ:: 01 Jan 2013

Subjects
- Languages and Linguistics

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Texturing a responsible corporate identity: A comparative analysis of Appraisal in BPâs and IKEAâs 2009 corporate social reports

Abstract

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