The Bite at the Beginning: Encoding Evil Through Film Title Design

Matthew Soar

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The Bite at the Beginning: Encoding Evil Through Film Title Design

于The Changing Face of Evil in Film and Television

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Matthew Soar

Matthew Soar
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类型:: 章节

Page Range:: 1–15

DOI:: https://doi.org/10.1163/9789401205276_002

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This chapter discusses the title sequences (a.k.a. opening credits) for three “evil” feature films: Psycho (1960), Se7en (1995) and American Psycho (2000). They are framed as designed artifacts - comprising images, lettering, and type - created by graphic designers working at arm’s length from the routines of movie production per se. A brief discussion of the function of film titles is followed by a problematisation of the creative choices and rationalisations (qua representational strategies) of the designers and filmmakers involved in creating “evil” titles - beyond the laudatory accounts that typify coverage of title design in the trade, and mainstream, press. The chapter concludes by noting that there is much that remains to be understood about the creative milieu of title design as an active and integral part of the circuit of culture; and, that further research is needed on the genre-specific roles of lettering and type in time-based media.

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The Changing Face of Evil in Film and Television

丛编： At the Interface / Probing the Boundaries, 卷： 41

ISBN:: 9789401205276

出版社:: Brill

印刷出版日期:: 01 Jan 2007

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The Bite at the Beginning: Encoding Evil Through Film Title Design

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The Changing Face of Evil in Film and Television

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