The Same Old Story: Uncovering Archetypal Narrative in âReal Homeâ Magazine Features

Diane Davies

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The Same Old Story: Uncovering Archetypal Narrative in âReal Homeâ Magazine Features

äºStylistics and Social Cognition

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Diane Davies

Diane Davies
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Page Range:: 101â114

DOI:: https://doi.org/10.1163/9789401200646_007

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The role of linguistic style in the construction of shared meanings can be usefully explored through the analysis of the many media discourses today that represent, construct and âsellâ lifestyle concepts. Kress & Van Leeuwen (2001) have noted how, from a social semiotic point of view, lifestyle has become âthe culturally dominating paradigm in the public domainâ. In the marketing context, lifestyle is now seen as having largely replaced the traditional demographic segmentation based on class, age and gender (Vyncke, 2002). Lifestyle discourses have thus come increasingly to define how people see themselves and the social networks to which they belong.

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Stylistics and Social Cognition

ä¸ç¼ï¼ PALA Papers, å·ï¼ 4

ISBN:: 9789401200646

åºçç¤¾:: Brill

å°å·åºçæ¥æ:: 01 Jan 2007

Subjects
- Languages and Linguistics
  - Pragmatics & Discourse Analysis
- Literature and Cultural Studies
  - Criticism & Theory

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African Studies	Education	Media Studies
American Studies	History	Middle East and Islamic Studies
Ancient Near East and Egypt	Human Rights and Humanitarian Law	Musicology
Art History	International Law	Philosophy
Asian Studies	International Relations	Religious Studies
Biblical Studies	Jewish Studies	Slavic and Eurasian Studies
Biology	Languages and Linguistics	Social Sciences
Book History and Cartography	Life Sciences	Theology and World Christianity
Classical Studies	Literature and Cultural Studies

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The Same Old Story: Uncovering Archetypal Narrative in âReal Homeâ Magazine Features

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Stylistics and Social Cognition

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The Same Old Story: Uncovering Archetypal Narrative in âReal Homeâ Magazine Features

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