18. Short food supply chains and shared value on the multifunctional farm: an analysis of determinants

C. Nazzaro; G. Marotta; M. Stanco

18. Short food supply chains and shared value on the multifunctional farm: an analysis of determinants

于It's a jungle out there - the strange animals of economic organization in agri-food value chains

著者：

C. Nazzaro

C. Nazzaro Department of Law, Economics, Management and Quantitative Methods, University of Sannio, Via Delle Puglie 82, 82100 Benevento, Italy.

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G. Marotta

G. Marotta Department of Law, Economics, Management and Quantitative Methods, University of Sannio, Via Delle Puglie 82, 82100 Benevento, Italy.

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M. Stanco

M. Stanco Department of Law, Economics, Management and Quantitative Methods, University of Sannio, Via Delle Puglie 82, 82100 Benevento, Italy.

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类型:: 章节

Page Range:: 337–355

DOI:: https://doi.org/10.3920/978-90-8686-844-5_18

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New models of value creation identify short food supply chain as a competitive strategy of the multifunctional farm, in which citizen-consumers demands are expressed. Society’s repeated requests have imposed changes in cultural practices and in the economic players’ behaviours, defining new challenges particularly for the agriculture sector that is called to meet consumers’ expectations. In this scenario, the European agricultural model promotes diversified and multifunctional activities, and the farm, through the short chain, attracts the citizen-consumer, enhancing the public goods created. The short chain becomes a tool enabling the citizen-consumer to directly satisfy his immaterial needs and the preferred approach to the farm (using goods and services) and the territory. In this perspective, the short chain represents a competitive strategy that opens new opportunities for the repositioning of the multifunctional farm and a tool to distribute value. In this paper, the short food supply chain, in particular, direct sales on the farm, is interpreted as an approach that allows the internalization of multifunctionality in the market and the creation of shared value between producer and citizen-consumer. More specifically, the analysis aims at evaluating value creation generated through direct sale only considering the component that benefits the farmer. The objective of the paper is to investigate the impact of specific variables on the creation and the sharing of value between the producer and the citizen-consumer in the short chain, giving rise, in each case, to a premium price or a minus price. The results identify the circumstances underlying the sharing value and the variables able to influence the success of this type of governance in multifunctional farms. The results of the study provide useful implications for policy makers.

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It's a jungle out there - the strange animals of economic organization in agri-food value chains

ISBN:: 9789086868445

出版社:: Wageningen Academic

印刷出版日期:: 15 Dec 2017

Subjects
- Life Sciences
  - General
  - Agriculture & Environment

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18. Short food supply chains and shared value on the multifunctional farm: an analysis of determinants

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It's a jungle out there - the strange animals of economic organization in agri-food value chains

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