The Chinese animal: from food to pet
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The purpose of this article is to examine changes in lifestyle that relates to an ethical stance towards animal rights in today’s China based on my field work during 2009 to 2010. These changes and the increased consciousness around animal rights must be seen in light of China’s rapid and intense modernization, the processes of individualization and urbanization and the development of a market economy consumer culture. The growing middleclass and its increasing political influence is a relevant factor for the ethical stance on animal welfare since it is a forerunner of opinions and ethical standards for other social groups. This is among others expressed in internet based discussion forums where the lines of conflict are between different economic classes and between people with rural and urban origin. Parallel, the government initiates disciplinarian and civilizing campaigns and juridical measures are taken to improve the animal welfare. Even though these juridical steps and the civilizing campaigns can appear trivial, they may be taken as indications of a paradigmatic cultural and political change.
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