Gender differences in pro-social behaviour: the case of Fair Trade food consumers

B. De Devitiis; A.I. De Luca; O.W. Maietta

Gender differences in pro-social behaviour: the case of Fair Trade food consumers

In: Climate change and sustainable development

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B. De Devitiis

B. De Devitiis ¹Department PrIME, University of Foggia, via Napoli 25, 7110, Foggia, Italy

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A.I. De Luca

A.I. De Luca ²DiSTAfA, Mediterranean University of Reggio Calabria, Feo di Vito, 89124 Reggio Calabria, Italy

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, and

O.W. Maietta

O.W. Maietta ³Department of Economics, University of Naples Federico II, via Cinthia 45, Monte Sant’Angelo, 80126 Naples, Italy; maietta@unina.it

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Type:: Chapter

Pages:: 353–360

DOI:: https://doi.org/10.3920/9789086867530_0055

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Objective of this paper is to analyse the presence of gender differences in the purchase motivations of Fair Trade (FT) food products sold in the Italian World Shops (WS). At the end of investigating FT purchase motivations, a questionnaire has been distributed to a sample of consumers in four Italian regions. A bivariate ordered probit analysis has been performed in order to identify the determinants of the two main ethical purchase motivations: worker guarantees and solidarity. The variables used as determinants are individual and municipal characteristics. Among individual characteristics, gender is significant; among the municipal characteristics, the rate of female labor force participation is also significant. These results give evidence of a gender-based differentiation in the preferences for FT public goods.

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Climate change and sustainable development

Ethical perspectives on land use and food production

E-Book ISBN:: 9789086867530

Publisher:: Wageningen Academic

Print Publication Date:: 15 Nov 2012

Subjects
- Life Sciences

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Gender differences in pro-social behaviour: the case of Fair Trade food consumers

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Climate change and sustainable development

Ethical perspectives on land use and food production

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