Morenoâs Sign-Theory after Wittgenstein

Paulo Oliveira

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Chapter 4 Morenoâs Sign-Theory after Wittgenstein

In: Wittgenstein & Semiotics

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Paulo Oliveira

Paulo Oliveira
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Type:: Chapter

Pages:: 71â113

DOI:: https://doi.org/10.1163/9789004708723_005

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Abstract

Wittgenstein didnât develop any sign-theory in his later work, yet promising projects in this direction have been advanced. German semiotician Chris Bezzel speaks of a perception theory that takes aspect perception as a starting point. Brazilian philosopher Arley Moreno formulates an epistemology of usage that aims at the construction of the signs â a parte post from examining their conceptual applications (philosophical therapy). Morenoâs understanding of aspect perception goes beyond the strictly visual, as he explores the conceptual role of aspects in selected items of the empirical world â samples, paradigms, objects of comparison â that come into language as distinctive features of the sign. His notion of addressing (reenvio simbÃ³lico) is akin to the Peircean relation of the representamen to the object and contemplates the latterâs indices. The Wittgensteinian understanding of meaning as the set of all conceptual applications, as advanced by Moreno, also allows for infinite semiosis. A condition of possibility for such an approach is a respective sign-theory it can build on, thus avoiding the pitfalls of what Wittgenstein himself termed an Augustinian (or referential) conception of language â and thus also of sign.

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Wittgenstein & Semiotics

Series:Â Semiotics, Signs of the Times, Volume: 2

E-Book ISBN:: 9789004708723

Publisher:: Brill

Print Publication Date:: 27 Mar 2025

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Chapter 4 Morenoâs Sign-Theory after Wittgenstein

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Chapter 4 Morenoâs Sign-Theory after Wittgenstein