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Cover illustration: Fast Food, Slow Life. © 2023, Patrizia Di Nola.
Library of Congress Cataloging-in-Publication Data
Names: Crisanti, Giulia, author.
Title: Europeans Are Lovinâ It? Coca-Cola, McDonaldâs and Responses to American Global Businesses in Italy and France, 1886â2015 / By Giulia Crisanti.
Description: Boston, Massachusetts : Brill, [2023] | Series: European perspectives on the United States, 2666-724X ; volume 8 | Includes bibliographical references and index. | Summary: âFrom the French origin of Coca Cola to McDonaldâs sponsorship of the 2015 Milan Expo, the book presents the f.irst comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most efffective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European governments and societies on those American businesses and their adaptabilityââ Provided by publisher.
Identif.iers: LCCN 2023029389 (print) | LCCN 2023029390 (ebook) | ISBN 9789004678835 (hardback) | ISBN 9789004678842 (ebook)
Subjects: LCSH: International business enterprises.France.History. | International business enterprises.Italy.History. | McDonaldâs Corporation.History. | Coca-Cola Company.History.
Classif.ication: LCC HD2855 .C75 2023 (print) | LCC HD2855 (ebook) | DDC 338.7/40944--dc23/eng/20230830
LC record available at https://lccn.loc.gov/2023029389
LC ebook record available at https://lccn.loc.gov/2023029390
Typeface for the Latin, Greek, and Cyrillic scripts: âBrillâ. See and download: brill.com/brill-typeface.
ISSN 2666-724X
ISBN 978-90-04-67883-5 (hardback)
ISBN 978-90-04-67884-2 (e-book)
Copyright 2023 by Giulia Crisanti. Published by Koninklijke Brill NV, Leiden, The Netherlands.
Koninklijke Brill NV incorporates the imprints Brill, Brill Nijhoff, Brill Schöningh, Brill Fink, Brill mentis, Brill Wageningen Academic, Vandenhoeck & Ruprecht, Böhlau and V&R unipress.
Koninklijke Brill NV reserves the right to protect this publication against unauthorized use. Requests for re-use and/or translations must be addressed to Koninklijke Brill NV via brill.com or copyright.com.
This book is printed on acid-free paper and produced in a sustainable manner.