The Same Old Story: Uncovering Archetypal Narrative in âReal Homeâ Magazine Features

Diane Davies

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The Same Old Story: Uncovering Archetypal Narrative in âReal Homeâ Magazine Features

In: Stylistics and Social Cognition

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Diane Davies

Diane Davies
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Type:: Chapter

Pages:: 101â114

DOI:: https://doi.org/10.1163/9789401200646_007

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The role of linguistic style in the construction of shared meanings can be usefully explored through the analysis of the many media discourses today that represent, construct and âsellâ lifestyle concepts. Kress & Van Leeuwen (2001) have noted how, from a social semiotic point of view, lifestyle has become âthe culturally dominating paradigm in the public domainâ. In the marketing context, lifestyle is now seen as having largely replaced the traditional demographic segmentation based on class, age and gender (Vyncke, 2002). Lifestyle discourses have thus come increasingly to define how people see themselves and the social networks to which they belong.

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Stylistics and Social Cognition

Series:Â PALA Papers, Volume: 4

E-Book ISBN:: 9789401200646

Publisher:: Brill

Print Publication Date:: 01 Jan 2007

Subjects
- Languages and Linguistics
  - Pragmatics & Discourse Analysis
- Literature and Cultural Studies
  - Criticism & Theory

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The Same Old Story: Uncovering Archetypal Narrative in âReal Homeâ Magazine Features

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Stylistics and Social Cognition

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The Same Old Story: Uncovering Archetypal Narrative in âReal Homeâ Magazine Features