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The economic impact of diversification into agritourism

In: International Food and Agribusiness Management Review
Authors:
Jana Pitrova PhD, Czech University of Life Sciences, Department of Management, Kamycka 129, Prague, 16500, Czech Republic.

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Igor Krejčí Researcher, Czech University of Life Sciences, Department of System Engineering, Kamycka 129, Prague, 16500, Czech Republic.

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Ladislav Pilar Researcher, Czech University of Life Sciences, Department of Management, Kamycka 129, Prague, 16500, Czech Republic.

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Pavel Moulis Researcher, Czech University of Life Sciences, Department of Management, Kamycka 129, Prague, 16500, Czech Republic.

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Jan Rydval Researcher, Czech University of Life Sciences, Department of System Engineering, Kamycka 129, Prague, 16500, Czech Republic.

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Robert Hlavatý Researcher, Czech University of Life Sciences, Department of System Engineering, Kamycka 129, Prague, 16500, Czech Republic.

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Tereza Horáková Researcher, Czech University of Life Sciences, Department of System Engineering, Kamycka 129, Prague, 16500, Czech Republic.

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Ivana Tichá Professor, Czech University of Life Sciences, Department of Management, Kamycka 129, Prague, 16500, Czech Republic.

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Livestock production often has a crucial role in the overall farm system, especially under unpredictable conditions. In the Czech Republic, cattle farming is stagnating and farmers have to search for additional and alternative sources of income. Diversification strategies often mean that farmers have to find new uses for existing resources (farm buildings, equipment, labor), stepping into the meat processing sector and farm-to-table system or into agritourism. In this paper, we simulate the scenarios representing the potential benefit of diversification into agritourism. The paper adopts the system dynamics approach to model three different sized farms, calibrated with official data. In addition, a management flight simulator is used in an applied case study. In both cases, we evaluate the impact of the agritourism on the economic performance of the farm. In the case study, we also test the scenarios of the impact of coronavirus lockdown. From the long-term perspective, the diversification into agritourism brings the benefit even under the conditions of one season lockdown and improves the economic output of the beef cattle farm more than the farm-to-table strategy.

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