The Presidential Campaign of MaÅgorzata Kidawa-BÅoÅska in Media Discourse: Analysis Based on Statistical Corpus Analysis and Topic Modelling

Weronika ÅwierczyÅska-GÅownia; Jan Wieczorek; Tomasz Walkowiak

Chapter 14 The Presidential Campaign of MaÅgorzata Kidawa-BÅoÅska in Media Discourse: Analysis Based on Statistical Corpus Analysis and Topic Modelling

In: Politics and the Media in Poland from the 19th to the 21st Centuries

Authors:

Weronika ÅwierczyÅska-GÅownia

Weronika ÅwierczyÅska-GÅownia
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Jan Wieczorek

Jan Wieczorek
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Tomasz Walkowiak

Tomasz Walkowiak
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Type:: Chapter

Pages:: 271â292

DOI:: https://doi.org/10.1163/9789004687998_016

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Abstract

Scientific objective: In 2020, MaÅgorzata Kidawa BÅoÅska was the presidential candidate of the opposition party Civic Coalition (Koalicja Obywatelska). However, after just a few weeks of campaigning, MaÅgorzata Kidawa-BÅoÅska withdrew her candidacy, basing her decision on a dramatic drop in her standing in opinion polls. The purpose of this paper is to identify the possible reasons behind the candidateâs slump in popularity in opinion polls. To this end, the following research questions were posed: 1. How did the media discourse about MaÅgorzata Kidawa-BÅoÅskaâs candidature for the office of President of the Republic of Poland change over time? 2. How was the candidateâs electoral programme presented in the media?

Research methods: This analysis is an interdisciplinary project. It relies on electronic tools for the processing of natural language. The Polish branch of the interdisciplinary research infrastructure CLARIN (Common Language Resources and Technology Infrastructure), which is a part of ESFRI (European Roadmap for Research Infrastructures, European Strategy Forum on Research Infrastructures), was used. The analysis was carried out using a statistical corpus and tools for lexical and sentiment analysis. The methods of analysis include time stamping and identification of correlations based on topic modelling, which enables extraction of topic threads from texts related to MaÅgorzata Kidawa-BÅoÅska and the depiction of the discourse in specific periods.

Results and conclusions: Kidawa-BÅoÅskaâs withdrawal from the presidential election was caused by an inappropriate and ineffective media policy. During the period considered there was de facto no prominent topic that would describe or refer to the electoral programme of MaÅgorzata Kidawa-BÅoÅska.

Cognitive value: The electoral staff of candidates in presidential or parliamentary elections can use this study and thus minimize the risk of insufficient visibility of the candidateâs political programme in the media.

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Politics and the Media in Poland from the 19th to the 21st Centuries

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Series:Â International Comparative Social Studies, Volume: 58

Cover Politics and the Media in Poland from the 19th to the 21st Centuries

E-Book ISBN:: 9789004687998

Publisher:: Brill

Print Publication Date:: 15 Feb 2024

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Chapter 14 The Presidential Campaign of MaÅgorzata Kidawa-BÅoÅska in Media Discourse: Analysis Based on Statistical Corpus Analysis and Topic Modelling

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Chapter 14 The Presidential Campaign of MaÅgorzata Kidawa-BÅoÅska in Media Discourse: Analysis Based on Statistical Corpus Analysis and Topic Modelling