Headlines for the Avant-gardes: Mina Loy, Filippo Marinetti, and Kurt Schwitters between Little Magazine Modernism and the Mass Periodical

Lilean Buhl

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Chapter 5 Headlines for the Avant-gardes: Mina Loy, Filippo Marinetti, and Kurt Schwitters between Little Magazine Modernism and the Mass Periodical

In: Modernity and the Periodical Press

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Lilean Buhl

Lilean Buhl
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Type:: Chapter

Pages:: 80–100

DOI:: https://doi.org/10.1163/9789004468269_006

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Abstract

This chapter considers the Avant-garde’s positioning vis-à-vis, as well as its utilization of, mass-oriented newspapers. Discussing the publication of Filippo Marinetti’s Manifesto of Futurism in the newspapers Gazzetta dell’Emilia (Bologna) and Le Figaro (Paris), a 1917 New York Evening Sun portrait of New York poet Mina Loy, and Kurt Schwitters’ stunts involving his Dadaist poem “An Anna Blume” (which received wide-spread media attention), the essay identifies and contrasts the artists’ differing strategies in their interactions with the mainstream press. In doing so, it argues that Marinetti, Loy, and Schwitters all relied on widely-read newspapers to expose their art to the public—a phenomenon that indicates a symbiotic (rather than merely antagonistic) relationship between mass print media and the avant-gardes.

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Modernity and the Periodical Press

Trans-Atlantic Mass Culture and the Avant-Gardes, 1880-1920

Series: Studies in Periodical Cultures, Volume: 2

Cover Modernity and the Periodical Press

E-Book ISBN:: 9789004468269

Publisher:: Brill

Print Publication Date:: 18 Oct 2022

Subjects
- Jewish Studies
  - Sephardic & Mizrahi
- Literature and Cultural Studies
  - General
  - Modernist Studies

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Chapter 5 Headlines for the Avant-gardes: Mina Loy, Filippo Marinetti, and Kurt Schwitters between Little Magazine Modernism and the Mass Periodical

Abstract

Citation Info

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Modernity and the Periodical Press

Trans-Atlantic Mass Culture and the Avant-Gardes, 1880-1920

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