Determination of German consumer attitudes towards meat traceability by means-end chain theory

in Book of Abstracts for the 10th World Conference on Animal Production
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L. Lichtenberg Institute for Agricultural Policy and Agricultural Markets, University of Hohenheim, Department of Agricultural Markets and Marketing, Institute 420 b, 70593 Stuttgart, Germany

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T. Becker Institute for Agricultural Policy and Agricultural Markets, University of Hohenheim, Department of Agricultural Markets and Marketing, Institute 420 b, 70593 Stuttgart, Germany

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