The âGreek Crisisâ in Europe: Race, Class and Politics, critically analyses the publicity of the Greek debt crisis, by studying Greek, Danish and German mainstream media during the crisisâ early years (2009-2015). Mass media everywhere reproduced a sensualistic âGreek crisisâ spectacle, while iterating neoliberal and occidentalist ideological myths. Overall, the Greek people were deemed guilty of a systemic crisis, supposedly enjoying lavish lifestyles on the EUâs expense. Using concrete examples, the study foregrounds neoorientalist, neoracist and classist stereotypes deployed in the construction and media coverage of the Greek crisis. These media practices are connected to the âsoft politicsâ of the crisis, which produce public consensus over neoliberal reforms such as austerity and privatizations, and secure debt repayment from democratic interventions.
Yiannis Mylonas, Ph.D (2009), University of Copenhagen, is Assistant Professor at the School of Media, National Research University Higher School of Economics, in Moscow.
âPreface
âAcknowledgements
âList of Figures and Tables
â1Introduction: The Study of the Greek Economic Crisis in Europe through the Media
â1.1Contextual Issues, Critical Political Economy and Cultural Studies
â1.2European Mass Media as the Empirical Material of the Study
ââ1.2.1âA Brief Excursion on Liberalism and its Discontents
ââ1.2.2âGreek, Danish and German Liberal Press
â1.3On Method: Thematic Analysis, Discourse Theory Analysis, Critical Discourse Analysis
ââ1.3.1âThe Relevance of Discourse Theory
ââ1.3.2âCritical Discourse Analysis Perspectives
â1.4The Analytical Pillars: Race, Class, Politics
ââ1.4.1âOn Race
âââ1.4.1.1Colonial Remainders: An âEternalâ Greece
ââ1.4.2âOn Class
âââ1.4.2.1Dismantling Class Privilege
ââ1.4.3âTheorizing (Post)Politics
â1.5An Outline of the Chapters to Follow
â2Greek Crisis, Eurozone Crisis, Global Capitalist Crisis
â2.1Setting the âGreek Crisisâ in Perspective
â2.2A Crisis of Capitalism and Capitalist Crises: A Brief Excursion to Marxian Analyses
â2.3Crisis and Restructuring: Neoliberalism, Globalisation, Financialisation
â2.4The Greek Crisis as a Symptom: Centre and Periphery Divisions
â2.5The EU, the Euro, and Austerity
â2.6Debt, Restructuring and Primary Accumulation
â2.7Concluding Remarks: Understanding Capitalism as Religion
â3The âGreek Crisisâ in the Media: Hegemony, Spectacle and Propaganda
â3.1Media Aspects
â3.2Political Communication and the Public Sphere
â3.3Understanding Hegemony
ââ3.3.1âThe âGreek Crisisâ in the Media: A Critical Overview
ââ3.3.2âHegemony, Propaganda and Biopolitics
â3.4Spectacular Dimensions of the âGreek Crisisâ
â3.5Concluding Remarks: Interpellating and Disciplining the Working Class
â4A Cultural Failure: Reification, Orientalism, Nationalism
â4.1Introduction: (I)liberal Uses of Culture
â4.2Hegemonic Constructions of the (Occidental) Self and the (Oriental) Other
â4.3Greece as a non/quasi-European Other
ââ4.3.1âThe Culturalisation of Greece and its Crisis
ââ4.3.2âGreece as a Commodity: Media Rituals to Sustain Ideological Myths
ââ4.3.3âNationalism, Narcissism, Anxiety: Europe as a Panopticon and a Benchmark
â4.4Concluding Remarks: The Occident, the Orient and the Liberal Meritocracy Cult
â5Under a Middle-Class Gaze
â5.1Governing Inequality
â5.2The Middle-Class Gaze and the Media
â5.3âThe Loserâ as a Master Class Frame
â5.4The Greek Crisis and the Construction of âLosersâ
ââ5.4.1âThe Irrational: Ignorant, Irresponsible, and Frustrated
ââ5.4.2âThe Immoral: Lazy, Profligate, Deceitful and Bankrupt
ââ5.4.3âThe Threatening Other: Resentment, Spite, and Loath
ââ5.4.4âIdealising the Bourgeois; the Enduring Myths of a Peripheral Upper Class
â5.5Concluding Remarks: Reaction, Diversion, Division
â6Exceptionalising the Crisis, Normalising Austerity
â6.1Technocratic Politics
â6.2Establishing the Crisis and Austerity Publicly in Depoliticised Terms
ââ6.2.1âThe Eurozone Crisis as an Apocalyptic Spectacle: Mediatised States of Exception
ââ6.2.2âNaturalizing Austerity; the Only Solution (Without an Alternative)
ââ6.2.3âThe âExtreme Centerâ and Constructions of âRealismâ
â6.3Concluding Remarks: Authoritarian Capitalism with Fascist Dispositions
â7Conclusions: Context, Politics, Negativity
â7.1Reinventing Critique, Reinventing Politics
â7.2Debunking Hegemonyâs Crisisâ Myths
â7.3The Making of Regimes of Entitlement: Class is at the Heart of the Matter
â7.4Capitalism is Apocalyptic: Politicizing the Crisis, Austerity, the âFree Marketâ, and the (Capitalist) Economy
â7.5Negativity and Utopia
âBibliography
âIndex
All interested in the politics of the Eurozone/Greek crisis and those working with critical theory and discourse analysis of media and culture; also, those studying neoliberal biopolitics and propaganda today.