Rational decision making? Neurophysiological correlates to subjective utility evaluations in real market transactions before and after choice â an fMRI study

C Neuhaus; B Weber; A Aholt; T Teichert; CE Elger

Rational decision making? Neurophysiological correlates to subjective utility evaluations in real market transactions before and after choice â an fMRI study

In: Neuro-Visionen 4

Authors:

C Neuhaus

C Neuhaus , Life & Brain, NeuroCognition/Imaging

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B Weber

B Weber , Life & Brain, NeuroCognition/Imaging; University of Bonn, Department of Epileptology

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A Aholt

A Aholt , University of Hamburg, Department of Marketing and Innovation

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T Teichert

T Teichert , University of Hamburg, Department of Marketing and Innovation

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, and

CE Elger

CE Elger , Life & Brain, NeuroCognition/Imaging; University of Bonn, Department of Epileptology

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Type:: Chapter

Pages:: 245â246

DOI:: https://doi.org/10.30965/9783657764082_114

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Neuro-Visionen 4

Perspektiven in Nordrhein-Westfalen

Series:Â Nordrhein-WestfÃ¤lische Akademie der Wissenschaften und der KÃ¼nste - SonderverÃ¶ffentlichungen, Volume: 6

E-Book ISBN:: 9783657764082

Publisher:: Brill | SchÃ¶ningh

Print Publication Date:: 01 Jan 2007

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Rational decision making? Neurophysiological correlates to subjective utility evaluations in real market transactions before and after choice â an fMRI study

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Neuro-Visionen 4

Perspektiven in Nordrhein-Westfalen

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Rational decision making? Neurophysiological correlates to subjective utility evaluations in real market transactions before and after choice â an fMRI study