Fashioning Identity â A Study from Urban India

Usha Narasimhan

Jump to Content

Chapter 18 Fashioning Identity â A Study from Urban India

In: In Fashion: Culture, Commerce, Craft, and Identity

Author:

Usha Narasimhan

Usha Narasimhan
Search for other papers by Usha Narasimhan in
Current site
Google Scholar
PubMed

Type:: Chapter

Pages:: 349â360

DOI:: https://doi.org/10.1163/9789004446595_020

Purchase instant access (PDF download and unlimited online access):

â¬42.00â¬35.00Â excl. VAT

Add to Cart

Redeem Access Token

Abstract

Fashion as a form of consumption is a response to what is socially acceptable and dominant. The adoption of new fashions or the innovative use of existing fashions can be seen as a means of control employed by the consumer, calling into play the âactive consumerâ who acts within different cultural biases. Contemporary India is seeing a marked rise in consumer culture and consumption practices. Consumption of fashion and clothing seems to be a major avenue for self-expression particularly among the younger generation. Indians are becoming highly fashion-conscious, buying products that correspond with contemporary styles implying a more sought after positioning as cosmopolitans in the field of modernity. While clothing today elicits extremes in emotions from various corners for numerous reasons ranging from cultural to religious to gender specific, fashion has moved from the frivolous and sartorial to making social and political statements. This chapter looks at fashion as a phenomenon of identity creation and expression. Fashion is about commodity, commoditization, and more. Fashion today is about the production, consumption, and reproduction of identity. The youth of urban India are simultaneously producing, consuming, and reproducing fashion. Through a sociological framework informed by in-depth interviews with fifteen young women in Delhi, the results of the pilot study presented in this chapter examine how Indiaâs urban youth seem to be continuously fashioning identity through their fashion experiences and fashion practices.

Citation Info

Save
Cite
Email this content

Share link with colleague or librarian

You can email a link to this page to a colleague or librarian:
Email this content
or copy the link directly:

https://brill.edhh.ma/abstract/book/9789004446595/BP000024.xml
The link was not copied. Your current browser may not support copying via this button.

Link copied successfully

Collapse
Expand

In Fashion: Culture, Commerce, Craft, and Identity

Series:Â At the Interface / Probing the Boundaries, Volume: 135

E-Book ISBN:: 9789004446595

Publisher:: Brill

Print Publication Date:: 18 Dec 2021

Subjects

Front Matter

Part 1 Fashioning Representations: Texts, Images, and Performances

Part 2 Fashionable: Shopping, Luxury, Vintage, and Packaging

Part 3 Fashionâs Materials: Craft, Industry, and Innovation

Part 4 Museum Worthy: Fashion and the Archive

Part 5 Fashioning Cultural Identities: Case Studies

Back Matter

Metrics

	All Time	Past 365 days	Past 30 Days
Abstract Views	934	183	16
Full Text Views	18	3	0
PDF Views & Downloads	18	4	0

African Studies	Education	Media Studies
American Studies	History	Middle East and Islamic Studies
Ancient Near East and Egypt	Human Rights and Humanitarian Law	Musicology
Art History	International Law	Philosophy
Asian Studies	International Relations	Religious Studies
Biblical Studies	Jewish Studies	Slavic and Eurasian Studies
Biology	Languages and Linguistics	Social Sciences
Book History and Cartography	Life Sciences	Theology and World Christianity
Classical Studies	Literature and Cultural Studies

Subjects

Authors

Open Access

Product Information

Company

Contact

Chapter 18 Fashioning Identity â A Study from Urban India

Abstract

Citation Info

Share link with colleague or librarian

In Fashion: Culture, Commerce, Craft, and Identity

Table of Contents

Metrics

Metrics

Chapter 18 Fashioning Identity â A Study from Urban India